Bipin V B

Results-driven Performance Marketing Specialist with 2+ years of EdTech experience. Currently working at Xylem Learning with expertise in Google Ads, Meta Ads, Taboola, Quora, and Outbrain. Managed ₹10+ crore ad spend and generated ₹70+ crore revenue through data-driven growth strategies, CRO, audience segmentation, GA4, GTM, and LSQ automation.

Performance Marketer - Xylem Learning

(2025-07)

• Managing campaigns across Google Ads, Meta Ads, Taboola, Quora, and Outbrain.
• Driving app installs, lead generation, and transaction campaigns.
• Implementing GA4, GTM, LSQ automation, and attribution tracking.
• Leading A/B testing, CRO, audience segmentation, and creative optimization.

Performance Marketer - Entri App

(2024-03 - 2025-06)

• Executed and optimized paid campaigns for app installs, leads, and conversions.

Business Development Officer - Damsure Expert Build Care

(2023-05 - 2024-02)

B.Tech - Mechanical Engineering

Diploma - Automobile Engineering

PGD - SEO & Digital Marketing