Biplab Gupta

Dynamic and result-oriented Sales & Marketing professional with over 15 years of extensive experience in retail apparel, innerwear, Furniture and Furnishing segments across North East India. Proven expertise in primary & secondary sales, channel management, distributor handling, market expansion, retail operations and business development. Strong ability to build profitable business relationships, achieve sales targets and drive market growth.

Senior Territory Incharge - Nilkamal Ltd. - Assam & Meghalaya

(2024-01)

• Handling Mattress Division sales operations for Assam and Meghalaya region.
• Responsible for achieving secondary sales targets and market expansion.
• Managing distributor and retailer relationships for business growth.
• Ensuring product visibility and promotional activities in assigned territories.

Area Sales Manager - S D Retail Pvt. Ltd. - North East India

(2022-04 - 2023-03)

• Managed primary and secondary sales for readymade apparel across Assam, Nagaland, Meghalaya, and Arunachal Pradesh.
• Developed and maintained strong distributor and retailer networks.
• Executed sales strategies to improve market penetration and revenue growth.

Senior Sales Executive - Aditya Birla Fashion & Retail Ltd. (Van Heusen Innerwear) - North East India

(2019-10 - 2022-03)

• Managed sales operations for Van Heusen Innerwear in Assam, Arunachal Pradesh, and Meghalaya.
• Responsible for sales growth, retailer engagement, and distribution management.
• Conducted market visits and promotional activities to enhance brand visibility.

Business Executive - BDG Polysteel Ltd. (Feelex Mattress) - North East India

(2017-07 - 2019-10)

• Handled complete North East region sales operations for Feelex Mattress brand.
• Managed both primary and secondary sales channels.
• Expanded dealer and distributor network across the region.

Sales Officer - Gokaldas Intimatewear Pvt. Ltd. (Enamor)

(2012-04 - 2016-03)

• Managed premium lingerie brand "Enamor" sales operations.
• Responsible for distributor handling, retailer coordination, and target achievement.
• Improved market visibility through promotional activities and relationship management.

BSC Network Coordinator - Ericsson India Ltd. - Assam

(2008-05 - 2012-03)

• Worked on Aircel Network operations under Ericsson's third-party operations.
• Coordinated technical and operational activities across Assam region.
• Maintained network operation reports and field coordination.

B.Com (Honours in Management) - Management - Guwahati University (2002)

Higher Secondary (Commerce) - Commerce - K.C. Das Commerce College (1999)

High School - Jagiroad Higher Secondary School (1997)