Birju Bhati
Senior Graphic Designer | Packaging & Brand Designer
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About
Creative and detail-oriented Senior Graphic Designer with 9+ years of experience in packaging design, branding, print media, digital creatives, and marketing communication. Skilled in developing visually impactful campaigns for FMCG, beauty, wellness, and lifestyle brands. Strong expertise in packaging adaptation, POSM design, social media creatives, and AI-assisted creative workflows.
Experienced in collaborating with cross-functional teams, vendors, and international stakeholders to deliver high-quality brand communication assets.
Experience
Senior Graphic Designer at Idam Natural Wellness Pvt. Ltd. (Bella Vita Luxury) (2024-02 – Present)
- Designing premium product packaging, labels, monocartons, and marketing communication materials.
- Creating brochures, flyers, advertisements, and digital assets for online and offline campaigns.
- Managing print adaptation and packaging proofing with vendors.
- Collaborating with internal teams and international stakeholders for creative approvals.
- Working on AI-generated creative concepts and product presentation mockups.
Senior Graphic Designer at McNROE Consumer Products Pvt. Ltd. (Wild Stone, Secret Temptation, Wild Stone CODE) (2022 – 2024-01)
- Developed creatives for digital media, packaging, POSM, websites, and social media.
- Worked on integrated marketing communication campaigns for multiple grooming brands.
- Managed creative adaptations for online and offline platforms.
- Supported campaign launches with packaging and retail branding solutions.
Graphic Designer at McCann Erickson India Pvt. Ltd. (2016 – 2022)
- Designed marketing communication materials for brands including Paytm, Coca-Cola, Dabur, Perfetti Van Melle, Nokia, Nestlé, and Hero.
- Created print advertisements, POS materials, digital creatives, and campaign layouts.
- Coordinated final artwork adaptation and print-ready execution.
- Delivered high-quality creative solutions within tight timelines.
Education
Bachelor of Arts in B.A. – Delhi University (2016 – 2021)
Senior Secondary Education – UP Board, Allahabad (2014)
