Biswajit Paul

Skilled Magento2 (Adobe Commerce) with 12 + years of hands-on experience in building, testing, and optimizing web applications for various industries using Magento2. Experienced in designing scalable, maintainable, and enterprise-grade Adobe Commerce solutions aligned with business objectives. Deep understanding of Adobe Commerce architecture including EAV, Service Contracts, Dependency Injection, UI Components, GraphQL, REST APIs, Indexers, Message Queues, and B2B modules.

Proficient in diagnosing core technical issues, devising efficient solutions, and maintaining development momentum through process creation and management. Adept at goal visualization, prioritization, and team collaboration to achieve objectives. A driven professional with the adaptability to thrive in diverse situations and a proven track record of fostering growth in self and team members.

Strong knowledge of Adobe Commerce Cloud environments, deployment processes, and platform optimization strategies. Skilled in designing secure and scalable API integrations using REST, GraphQL, webhooks, and asynchronous processing mechanisms. Strong background in performance tuning, database optimization, caching strategies, indexing improvements, and large-scale data processing.

Experienced in Agile/Scrum methodologies with active involvement in sprint planning, backlog grooming, effort estimation, and release management.

Senior Specialist - OMC Group [Credera] - Bangalore

(2024-11)

Designed and developed a large-scale enterprise marketing automation ecosystem using Adobe Commerce (Magento 2 Cloud) integrated with multiple Adobe Experience Cloud platforms including Adobe Experience Platform (AEP), AEM Assets (DAM), Workfront Fusion, and Marketo. The platform enabled Financial Institutions (FIs) to configure, launch, manage, and monitor multi-channel marketing campaigns across Email, SMS, and Direct Mail channels through a centralized Adobe Commerce storefront and dashboard. The solution unified customer/cardholder data from enterprise Master Data Management systems such as Teradata and Prime DB, orchestrated cross-platform workflows using Workfront Fusion, managed digital assets through AEM DAM, and executed audience-driven campaigns through AEP RT-CDP and Marketo Engage.

• Developed and customized enterprise-level modules in Adobe Commerce Cloud for campaign onboarding, campaign configuration, incentive management, exclusions, communication setup, reporting, and dashboard management.
• Built dynamic multi-step campaign workflows for multiple campaign types including CLI Campaigns, BT Campaigns, USG Credit Campaigns, USG Debit Campaigns, JRN Credit Campaigns, and JRN Debit Campaigns.
• Implemented configurable workflow architecture using JSON/XML-driven step configuration models for flexible campaign management.
• Developed reusable UI components, admin grids, forms, validation systems, and dynamic frontend modules using KnockoutJS, RequireJS, jQuery, and Magento UI Components.
• Customized Adobe Commerce storefront experience for Financial Institutions (FIs) to create campaigns, re-order campaigns, configure communication channels, upload/select campaign assets, track campaign execution status, and access historical campaign reports.
• Implemented complex business logic for incentive calculations, exclusion criteria management, communication channel selection, dynamic template mapping, and campaign validation workflows.
• Developed REST API integrations between Adobe Commerce and external systems including Workfront Fusion, AEP, AEM, Prime DB, and Marketo.
• Designed scalable service contracts, repositories, cron jobs, observers, plugins, and asynchronous processing workflows.
• Integrated Adobe Commerce with AEM DAM for enterprise digital asset management.
• Implemented folder hierarchy navigation and asset browsing functionality within Adobe Commerce.
• Developed support for global shared asset repositories, FI-specific asset folders, campaign-specific asset management, and dynamic image selection and synchronization.
• Built folder tree navigation, pagination handling, and asset filtering capabilities for large DAM repositories.
• Optimized asset retrieval workflows using REST APIs and lazy-loading mechanisms.
• Key Functional Modules Delivered: Campaign Configuration Engine; Incentive Management System; Exclusion Criteria Builder; Multi-Channel Communication Configuration; Direct Mail Management; Email Campaign Configuration; SMS Campaign Configuration; FI Dashboard & Reporting; Asset Management & DAM Integration; Audience Synchronization; Campaign Re-ordering System; Dynamic Workflow Engine.

Team Lead - BrainVire Infotech - Ahmedabad, Gujarat- 380054

(2023-12 - 2024-05)

• Worked on the Adobe Commerce Cloud.
• Administered and maintained websites hosted on the Adobe cloud environment, ensuring seamless performance and security.
• Interpreted client requirements to recommend and implement solutions aligning with business objectives, while leading and managing project teams effectively.
• Collaborated closely with managers to gather client requirements and oversee their implementation to ensure client satisfaction.
• Partnered with a solution discovery team to analyze client needs and propose suitable recommendations.
• Managed website hosting on AWS, including deploying and maintaining Magento websites on AWS servers.

Technical Lead - Alternativ Tech Lab Private Limited - Bangalore, Karnataka- 560048

(2022-11 - 2023-11)

• Worked on headless projects with Magento as a backend using GraphQL.
• Manage the website hosted on Adobe cloud environment.
• Lead and manage the team for the project.
• Understand the client requirements and recommend the solution that suits the business requirements. Lead and manage the team for the project.
• Worked closely with the Project Manager and Business team to handle proper requirement understanding and its implementation as per client expectations and suggested solutions based on business needs.
• Worked with a solution discovery team for understanding and recommendations concerning client requirements.
• Developed custom GraphQL schemas, resolvers, mutations, and performance-optimized APIs.
• Debugged GraphQL, REST API, and asynchronous queue processing issues across multiple integrated systems.
• Optimized collection loading and eliminated unnecessary database calls using lazy loading and efficient repository patterns.
• Led technical modernization initiatives, refactoring legacy codebases into maintainable and service-oriented architectures.
• Worked as a Tech lead and helped team members whenever stuck with any issue during development.

Technical Lead – Magento - ValueCom - Bangalore, Karnataka- 560066

(2022-03 - 2022-10)

• Worked on the existing functionality improvement details shared by the client.
• Designed and implemented scalable, modular, and extensible Adobe Commerce architecture following Service Contract and Domain-Driven Design principles.
• Worked on the Magento Enterprise Edition website.
• Worked closely with the Manager for the client requirements and its implementation.
• Understanding client requirements and providing solutions if possible with options based on the client's business requirements.
• Lead and manage the team for the project.
• Conducted code reviews, enforced coding standards, and established development best practices across the team.
• Performed effort estimation, technical planning, and sprint-level task breakdown for multiple parallel project streams.
• Managed Adobe Commerce Cloud deployments across Development, Integration, Staging, and Production environments.

Sr. Magento Developer - BORN Group [ Acquired by Tech Mahindra] - Bangalore, Karnataka- 560103

(2018-10 - 2022-03)

• Enhanced scalability by implementing asynchronous processing using RabbitMQ and Adobe Commerce Message Queues.
• Understand client requirements and its feasibility with the platform to be used for development.
• Worked in a team to achieve project deadlines.
• Involved in many projects like Support Projects, from scratch level projects.
• Performed effort estimation, technical planning, and sprint-level task breakdown for multiple parallel project streams.
• Optimized Adobe Commerce application performance through caching strategies, database query optimization, indexing improvements, and asynchronous processing.
• Identified and resolved performance bottlenecks in custom modules handling high-volume campaign and transaction data.
• Customized admin configuration sections, ACL permissions, cron jobs, console commands, and backend workflows.
• Implemented custom import/export solutions for large-scale product, customer, and transactional data processing.
• Developed custom indexers and optimized indexing processes to improve data synchronization and frontend performance.
• Developed and customized core Adobe Commerce functionalities including Catalog, Checkout, Customer, Sales, Inventory, Pricing, Promotions.
• Extended Adobe Commerce core features using Plugins, Observers, Preferences, Dependency Injection (DI), and Service Contracts while maintaining upgrade compatibility.
• Designed and implemented custom modules following Adobe Commerce coding standards and best practices.
• Developed reusable service layers, repositories, data providers, and UI component configurations for enterprise-level applications.

Team Lead - Wipro Technology (Under Payroll – Quess Corp Limited) - Wipro Limited, Bangalore-Electronic City, Karnataka

(2018-03 - 2018-06)

• Built custom customer segments, pricing rules, catalog rules, and personalized customer experiences.
• Optimized complex SQL queries, joins, and collection operations to improve application performance and reduce database load.
• Performed root cause analysis (RCA) for critical production incidents and implemented long-term corrective solutions.
• Diagnosed and resolved complex issues related to checkout, order processing, payment integrations, inventory synchronization, and customer account management.
• Designed efficient data processing mechanisms for large datasets, reducing execution time and server resource utilization.
• Designed and implemented scalable, modular, and extensible Adobe Commerce architecture following Service Contract and Domain-Driven Design principles.
• Implemented secure authentication mechanisms including OAuth, API Tokens, JWT, and service-to-service communication protocols.
• Built fault-tolerant integration mechanisms with retry handling, logging, monitoring, and exception management.
• Implemented complex data aggregation and transformation processes for operational and executive-level reporting.
• Developed unit tests, integration tests, and functional test scenarios to improve code quality and deployment confidence.
• Analyzed application logs, web server logs, database logs, and cloud environment logs to identify and resolve system bottlenecks.
• Worked on the Magento Enterprise Edition website.
• Worked closely with the Manager for the client requirements and its implementation.
• Understanding client requirements and providing solutions if possible with options based on the client's business requirements.
• Lead and manage the team for the project.

Magento Developer (Team Lead) - SAS Corporation - Rajarhat, Action Area II, New Town, Kolkata - 700156, WB, India

(2011-01 - 2018-03)

• Worked on Magento1.x.x.
• Understanding client requirements and providing solutions if possible with options based on the client's business requirements.
• Designed configurable campaign workflow engines supporting multiple campaign types through metadata-driven architecture.
• Managed and coordinated cross-functional teams across development, QA, business analysis, and project management functions.
• Facilitated requirement grooming sessions and provided technical feasibility analysis for new initiatives.
• Lead and manage the team for the project.

MCA - KIIT University,Bhubaneswar (2010)

BCA - B.B College, Asansol (2007)

12th - U.K.B.I, Ukhra(W.B) (2003)

10th - U.K.B.I, Ukhra(W.B) (2001)