Account Manager & Campaign Manager – Ad Operations / Client Servicing - Adscholars Marketing
(2025-01)
- Manage end-to-end campaign operations and account coordination for Pixability and BuzzFeed portfolios.
- Act as a coordination point between client-facing teams, Ad Operations, Campaign Management, QA and other stakeholders.
- Translate media plans, IOs, creatives, trackers, targeting and KPIs into campaign setup and execution requirements.
- Manage SFDC creation and IO-level activation; support campaign onboarding and launch readiness.
- Review media plans, prepare KOD documentation and support DV360 campaign and lineitem setup.
- Coordinate trafficking and QA; validate creatives, trackers, audience targeting and setup guidelines.
- Support first-party and third-party audience activation and segmentation requirements.
- Manage post-launch changes, delivery issues and campaign-related escalations.
- Support PMP and Programmatic Guaranteed deal activation for BuzzFeed campaigns.
- Prepare campaign reports and regular performance/status updates for stakeholders.
Campaign Manager – Ad Operations / Client Account Coordination - MediaMint – Samsung
(2025-01 - 2025-12)
- Managed campaign setup and execution across Samsung's CTV ecosystem for NASB and INSBO markets.
- Coordinated with Customer Success, Account Management, Ad Ops, trafficking and QA teams.
- Tracked planned versus delivered performance and campaign ticket progress.
- Worked with Samsung Research Institute, Delhi (SRID) through regular follow-ups and weekly discussions.
- Supported campaign setup across CTV, Native, Cross-device and Mobile environments.
Senior Ad Specialist – Programmatic Operations & Account Support - USADATA INC
(2023-12 - 2024-12)
- Managed Yahoo DSP and CM360 campaigns across Display, OTT, Video, OLV and Audio.
- Performed pre-campaign checks for creatives, targeting, frequency, budgets, ZIP codes and UTM parameters.
- Monitored daily and weekly pacing and coordinated with optimization teams on delivery issues.
- Prepared performance reports covering impressions, clicks, CTR, CVR and video metrics.
- Supported LiveRamp audience workflows, creative/tag management and Jira-based issue resolution.
Manager – Client Servicing & Media - Interactive Avenues
(2023-06 - 2023-11)
- Managed key client pods for ITC and OnePlus and coordinated across clients, publishers, media planners and DSP partners.
- Handled campaign briefings, implementation planning, publisher coordination, client updates and reporting.
- Negotiated CPM, CPI, roadblocks, audience requirements, deal structures and campaign deliverables.
- Supported major launches, festive campaigns and high-impact digital activations.
- Prepared MBRs and performance reports with planned versus delivered insights.
Senior Account Manager – Ad Operations - Yahoo Software India Pvt. Ltd.
(2022-10 - 2023-02)
- Managed advertising operations across CPG, Retail, E-commerce, Content and Automobile verticals.
- Conducted regular client calls and account discussions for Premium, Native, Gemini, DSP and PG accounts.
- Provided campaign recommendations and monitored ad server performance and delivery.
- Managed SFDC workflows including IOs, orders, cases, approvals, account activation and lineitem creation.
- Used Report Builder 2.0 and Pathmatics for performance analysis and market insights.
Account Manager – Programmatic & Digital Media - Logicserve Digital
(2022-01 - 2022-06)
- Managed premium DV360 client accounts and supported media buying proposals and campaign coordination.
- Handled campaign documentation, RO/JO processes, monitoring and performance reporting.
- Worked with Branch.io and other MMP platforms and coordinated reporting requirements with stakeholders.
Digital Marketing Manager – Client Servicing - Bookingjini Pvt. Ltd.
(2020-01 - 2021-12)
Assistant Manager – Digital Marketing & Client Servicing - ECONZ IT Pvt. Ltd.
(2019-01 - 2019-12)
Senior Growth & Development - AMRI Hospitals
(2017-01 - 2018-12)
Senior Digital Marketing Executive - HBJ Capital Pvt. Ltd.
(2013-01 - 2016-12)
Ad Analyst - AEGIS / Yahoo
(2011-01 - 2012-12)
