Sr. SEO Executive & Product Development at BigEstate (2024-11 – Present)
Product SEO / Tech SEO Experience
- Product Development: Built a search-led Proptech product (BigEstate) from scratch by researching market leaders and designing SEO-first system flows scaled organic traffic 400K per month Independently.
- Product Design (UI/UX): Owned the end-to-end design process in Figma, creating a user-centric interface focused on high-intent lead generation in the real estate sector.
- Large-Scale Data Acquisition: Architected and executed a massive data scraping engine to aggregate 1.5L+ residential projects, 90k+ properties, and 20k+ localized data points from Tier-1 competitors.
- Implementing user fingerprinting and event-based tracking (n8n/GTM) to analyze non-cookie-based user behavior and optimize for high-intent conversion
- Automated Data Pipelines: Developed a serverless ETL pipeline using Python (Pandas, NumPy) and AWS Lambda. Implemented cron jobs to ensure 100% data freshness with bi-weekly automated updates and zero human intervention.
- SEO & Information Architecture: Designed a high-performance Programmatic SEO framework. Structured the URL hierarchy and site navigation to optimize for both Google crawlers and user conversion.
- Orchestrated LLM-based content pipelines to automate the rewriting and standardization of 1.5L+ records, ensuring high-quality, unique indexable pages for a competitive market.
- Full-Stack Tooling: Developed a custom Content Management System (CMS) tailored to real estate requirements, allowing for manual property injections and granular data management.
- Scaled organic traffic 500K monthly clicks from scratch by building and executing a search-first growth strategy.
- Drove 200K+ clicks via Google Web Stories Monthly, optimizing story structure, metadata, and discovery for Google surfaces.
- Elevated 1.1K keywords into Google top 5 and 1.7K keywords into Top 10.
- Redesigned end-to-end website flow and UI in Figma, collaborating closely with developers for SEO-aligned implementation.
- Created a comprehensive website blueprint defining information architecture, URL structure, and crawl hierarchy.
- Implemented Google Tag Manager (GTM) for lead and event tracking, and coordinated off-page execution with interns.
- Audited and resolved technical SEO issues, partnering with engineering teams to fix crawlability, indexing, and performance gaps.
- Optimized on-page content and internal linking structures to improve topical authority and page discoverability.
- Identified and fixed broken links and status code issues using Screaming Frog, ensuring clean crawl paths and index health.
SEO Executive at EdhaCare (2023-07 – 2024-11)
- Grew monthly organic traffic from 90K to 1.1M+ across owned categories, driving sustained, non-branded growth.
- Elevated 1.7K keywords into Google Top 5 and 2.4K keywords into Google Top 10 through data-driven keyword research and competitor analysis.
- Led off-page SEO initiatives to strengthen domain authority, improve backlink quality, and expand SERP visibility.
- Resolved critical technical SEO and Core Web Vitals issues (LCP, INP, CLS), implemented 301 redirects, and eliminated 404 error pages.
- Audited and optimized site architecture, including internal linking, canonicalization, schema markup, and keyword cannibalization control.
SEO Executive at Parkplus (2021-05 – 2023-06)
- Grew monthly organic traffic from 90K to 1.1M+ across owned categories, driving sustained, non-branded growth.
- Elevated 1.7K keywords into Google Top 5 and 2.4K keywords into Google Top 10 through data-driven keyword research and competitor analysis.
- Led off-page SEO initiatives to strengthen domain authority, improve backlink quality, and expand SERP visibility.
- Resolved critical technical SEO and Core Web Vitals issues (LCP, INP, CLS), implemented 301 redirects, and eliminated 404 error pages.
- Audited and optimized site architecture, including internal linking, canonicalization, schema markup, and keyword cannibalization control.
- Managed 800+ Google Business Profiles, ranking for "Parking near me" and generating 2M+ monthly views in local search.
- Collaborated with product and engineering teams on a car-listing platform to streamline SEO-aligned workflows and feature rollouts.
- Built and executed ASO strategies for Android and iOS, increasing keyword rankings and driving a 31% lift in daily organic installs.
