SENIOR CONTENT WRITER - Kaleido Studios - Bangalore
(2025-02)
Worked as a Senior Content Writer responsible for developing SEO-driven content strategies and high-quality content.
- Played a key role in building the content ecosystem from scratch, helping the brand achieve top rankings on search engine results pages (SERPs) through consistent and optimized content.
- Specialized in the healthcare sector, creating engaging blogs, website pages, and guest posts focused on nursing education, healthcare insights, and industry trends.
- Produced SEO-optimized blog and web content that improved organic traffic and search visibility.
- Developed and published guest blogs to strengthen domain authority and outreach.
- Optimized old content for current SEO standards, recovering and boosting traffic to underperforming pages.
- Expanded into the finance sector, writing informative blogs and guest articles on accounting, taxation, business registration, income tax 2026, and financial topics.
- Conducted keyword research, on-page SEO optimization, and content planning to align with search intent and marketing goals.
- Collaborated with marketing and SEO teams to ensure content supported brand growth, lead generation, and digital presence.
SENIOR CONTENT WRITER - Eclat Infotech Pvt LTD - Indore
(2023-12 - 2024-02)
- Improved content quality by conducting thorough research and incorporating industry trends.
- Analysed performance metrics to adjust content strategies, leading to improved SEO rankings using various SEO tools.
- Optimized web pages for search engines using keyword research and on-page SEO techniques.
- Enhanced online visibility by creating SEO-optimized content tailored to target audience interests.
RESEARCH ANALYST - Invensis Learning - Bangalore
(2018-11 - 2022-11)
Invensis Learning is a trusted partner who caters to the training and certification requirements for enterprises which can be customized as per the business requirements.
- Created compelling meta descriptions and title tags to increase click-through rates from search engines.
- Conducted comprehensive keyword research to identify opportunities for increased search engine visibility.
- Developed long-form YouTube videos such as Agile project management, DevOps, ITIL, and a few more, that showcased the company's expertise in the e-Learning industry.
- Edited and proofread outsourced work, ensuring consistency in style, tone, and brand messaging throughout the process.
- Develop targeted email marketing campaigns that boosted open rates and clickthroughs.
- Content for webinars and social media platforms.
- Drafted knowledgeable content on trending technologies in e-Learning.
- Facilitated collaboration between various departments and fostering a cohesive approach towards project delivery.
CONTENT WRITER - Sigmo Technologies - Mysore
(2014-07 - 2017-09)
- Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
- Tracked content performance and user engagement to inform future content creation, aligning with client requirements.
- Coordinated with Subject Matter Expertise (SMEs) to produce exclusive content, establishing site as thought leader.
- Writing content for various sites such as hospitality sector, travel sector, nanotechnology, and others.
