Co-Founder at Gharakh (2025-12 – Present)
- Building scalable multi-product, multi-channel home textiles business - architected market positioning ("Designed for Slow Living"), locked supply chain with 3+ vendors aligned to targeted budget, and mapped go-to-market across D2C, e-commerce, and B2B (hospitality, healthcare, corporate gifting, Airbnb)
- Developed brand strategy and marketing plans - created positioning framework ("Designed for Slow Living") and launch strategy for new product lines, establishing consistent brand narrative across channels
Merchandiser at Gokaldas Exports Limited (2024-06 – 2025-06)
- Managed 30+ seasonal styles end-to-end - owned tech pack interpretation, sample development from brief to buyer approval, coordinated lab reports and shade verification checks, and ensured quality and timeline clarity across nominated vendors
- Owned Time & Action calendar and shipment execution - managed production timelines across 8+ vendors, prepared shipment documentation (packing lists, yellow slips), and maintained on-time delivery performance with premium quality standards
- Streamlined sample approval process - established clearer early-stage checkpoints and vendor communication protocols to accelerate feedback loops and reduce sample turnaround time
Associate E-commerce Merchandiser at KOOVS.COM (2023-06 – 2024-06)
- Supported development of 500+ on-trend SKUs - collaborated with designers and sourcing teams on tech packs across fast-fashion categories (shorts, t-shirts, co-ords, jackets, hoodies), moving concepts from brief to launch
- Managed vendor execution and e-commerce operations - tracked orders, coordinated MOQ/pricing compliance with vendors, and owned cataloging and launch timelines for seamless backend execution
- Drove collection strategy through data - conducted trend research and developed seasonal collections focused on customer engagement, supported by visual merchandising optimization
Catalog Associate at Kolektive Ventures Limited (2024-01 – 2024-05)
- Managed product catalogs for multiple UK-based luxury footwear brands - coordinated image editing, product data entry, and specifications/pricing accuracy across brands to maintain premium standards
- Ensured backend e-commerce integrity - maintained data accuracy across product descriptions, specifications, and pricing, enabling seamless backend operations and consistent customer communication
Project Intern at Koovs.Com (2023-01 – 2023-05)
- Identified and resolved SKU discrepancies - discovered widespread seasonal code duplication causing misassigned products and incorrect deliveries; designed structured nomenclature system (Season, Style Number, Color, Product Details) with standardized barcoding
- Established scalable inventory system - improved accuracy, reduced warehouse-website mismatches, and created reliable backend framework for product lifecycle management