Charu Mishra

Analytics professional with 8+ years of expertise in Google Analytics (GA4), Google Tag Manager, and data-driven solutions. Proven success across diverse sectors including e-commerce, media, telecom, and entertainment. Skilled in leading teams, mentoring new hires, and driving insightful digital analytics strategies.

Proficient in implementation, reporting, cookie compliance (OneTrust, Cookiebot), customer journey analysis, and platform integrations (MoEngage, Mixpanel, CleverTap). Passionate about delivering business insights through robust analytics ecosystems.

Sr. WebAnalytics - Technical Lead at ADAPTIVE & CO (2022-12 – Present)

• Led implementation of tracking solutions using GTM and GA4 across websites and apps.
• Delivered segmentation and journey mapping reports for strategic optimization.
• Audited cookie categorization and ensured compliance using OneTrust and Cookiebot.
• Provided technical consulting on pixels (Google Ads, Meta, LinkedIn) and analytics stack.
• Server side implementation using GTM.
• Provided technical support for Mixpanel clients to setup their tracking through Google tag manager.
• Experienced working with National & International clients.

Web Analytics Professional at DIGITAL WEB ANALYTICS & OPTIMIZATION (2018-02 – 2022-11)

Trained and assessed new employees; optimized onboarding processes. Supervised team delivery timelines and conducted regular knowledge sessions. Acted as a key liaison between team and clients for requirements gathering and execution.

• Specialized in GA4 implementations for clients across multiple industries.
• Hands-on with GTM, Firebase, Data Studio, Optimize, and Measurement Protocol.
• Conducted analytics audits, cross-device tracking, and created SDRs & tagging plans.
• Led Enhanced E-commerce setup for data-driven decision-making.
• Mentored team, documented implementation guides, and oversaw dashboard development.

B.Tech in Computer Science & Engineering – Anand Engineering College, Agra (2018-06)