Charu Passi

Hands-on experience managing Google Ads and Meta Ads campaigns, focused on improving campaign efficiency and performance. Strong understanding of audience targeting, budget optimisation, and data-driven decision making.

Media Buyer at KNN SYNDICATE (2025-10 – 2025-11)

• Managed ₹2.5L+ monthly ad budget across Google Ads.
• Achieved 3x ROAS within 30 days under the RSOC performance model.

Performance Marketer at UNBUNDL (2023-04 – 2023-12)

• Managed end-to-end paid campaigns for 4 brands (Astro Science, Hands Luxury Carpets, FlexifyMe, BRB Chips) across Google Ads & Meta Ads.
• Handled monthly ad budgets of ₹30K–₹9L across accounts.
• Achieved an average 3x–4.2x ROAS through a structured funnel strategy and audience segmentation.
• Reduced overall CPA by 25% by optimising bidding strategies and creative testing.
• Monitored key KPIs including ROAS, CTR, CPC, conversions, and customer acquisition cost.

Career Break – CAT Preparation (2024-01 – 2025-09)

• Focused on strengthening quantitative aptitude, logical reasoning, and analytical skills
• Developed strong analytical thinking, time management, and structured problem-solving ability.

M.Com in Commerce – IGNOU (2025 – 2027)

B.Com Hons in Commerce – Delhi University, Keshav Mahavidyalaya (2019 – 2022)