Charumathi Ramesh
Digital Marketing Executive | SEO | Digital Experience | Performance Marketing
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About
Results-driven Digital Marketing Executive with 2.2+ years of experience in SEO, SEM, PPC, Content Marketing, Social Media Marketing, and Website Optimization. Experienced in managing CMS-based website content, landing pages, digital campaigns, and analytics to improve search visibility, user engagement, and lead generation. Skilled in implementing E-E-A-T, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies to enhance visibility across search engines and AI-powered platforms.
Proficient in Google Analytics, Search Console, SEMrush, Ahrefs, and WordPress, with a strong focus on data-driven optimization and digital user experience.
Experience
Digital Marketing Executive at Syngrid Tech Pvt Ltd (2025-07 – Present)
- Developed and executed SEO, E-E-A-T, AEO, and GEO strategies, improving search visibility across traditional and AI-driven search platforms.
- Increased organic traffic by 60% through keyword research, technical SEO, content optimization, and on-page improvements.
- Optimized website metadata, page structure, internal linking, and overall website performance, contributing to a 50% increase in web traffic.
- Managed WordPress website content, landing pages, blog publishing, and SEO updates to improve user engagement and search performance.
- Planned and optimized Meta Ads and LinkedIn Ads campaigns through audience targeting and campaign optimization, improving ROI.
- Monitored website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog, providing actionable recommendations for continuous improvement.
Digital Marketing Executive at ABS (2024-06 – 2025-07)
- Managed SEO, social media marketing, and paid advertising campaigns for multiple client brands across various industries.
- Performed keyword research, on-page optimization, backlink building, technical SEO audits, and content optimization.
- Executed Google Ads and Meta Ads campaigns, improving lead generation while reducing cost per acquisition.
- Created and maintained website content, landing pages, and digital marketing creatives using WordPress, Canva, Photoshop, and Filmora.
- Executed WhatsApp marketing campaigns using CRM tools, including audience segmentation, broadcast campaigns, and automation workflows.
Education
B.E in Computer Science and Engineering – NSCET (2020 – 2024)
HSC – PVB Mat. Hr. Sec. School (2019 – 2020)
SSLC – Benedict Mat. Hr. Sec. School (2017 – 2018)
