Charumathi Ramesh

Results-driven Digital Marketing Executive with 2.2+ years of experience in SEO, SEM, PPC, Content Marketing, Social Media Marketing, and Website Optimization. Experienced in managing CMS-based website content, landing pages, digital campaigns, and analytics to improve search visibility, user engagement, and lead generation. Skilled in implementing E-E-A-T, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies to enhance visibility across search engines and AI-powered platforms.

Proficient in Google Analytics, Search Console, SEMrush, Ahrefs, and WordPress, with a strong focus on data-driven optimization and digital user experience.

Digital Marketing Executive at Syngrid Tech Pvt Ltd (2025-07 – Present)

• Developed and executed SEO, E-E-A-T, AEO, and GEO strategies, improving search visibility across traditional and AI-driven search platforms.
• Increased organic traffic by 60% through keyword research, technical SEO, content optimization, and on-page improvements.
• Optimized website metadata, page structure, internal linking, and overall website performance, contributing to a 50% increase in web traffic.
• Managed WordPress website content, landing pages, blog publishing, and SEO updates to improve user engagement and search performance.
• Planned and optimized Meta Ads and LinkedIn Ads campaigns through audience targeting and campaign optimization, improving ROI.
• Monitored website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog, providing actionable recommendations for continuous improvement.

Digital Marketing Executive at ABS (2024-06 – 2025-07)

• Managed SEO, social media marketing, and paid advertising campaigns for multiple client brands across various industries.
• Performed keyword research, on-page optimization, backlink building, technical SEO audits, and content optimization.
• Executed Google Ads and Meta Ads campaigns, improving lead generation while reducing cost per acquisition.
• Created and maintained website content, landing pages, and digital marketing creatives using WordPress, Canva, Photoshop, and Filmora.
• Executed WhatsApp marketing campaigns using CRM tools, including audience segmentation, broadcast campaigns, and automation workflows.

B.E in Computer Science and Engineering – NSCET (2020 – 2024)

HSC – PVB Mat. Hr. Sec. School (2019 – 2020)

SSLC – Benedict Mat. Hr. Sec. School (2017 – 2018)