Chayan Sarkar

SEO and organic growth professional with 3+ years leading technical SEO, content, and AI-search visibility work across enterprise, SaaS, and multi-client portfolios in India and the UAE. Grew organic traffic from 7K to 22K monthly clicks through technical SEO, structured data, and content strategy, and builds AEO/GEO workflows to improve visibility in AI Overviews and generative search. Comfortable owning crawl health, Core Web Vitals, semantic SEO, and E-E-A-T-aligned content across SaaS and enterprise sites.

SEO Executive at PromotEdge (2025-08 – Present)

Leading a team of 5 SEO executives

• Grew in-house project from 7,000 to 22,000 monthly organic clicks through technical SEO, content strategy, and structured data implementation.
• Set up and used OpenClaw (open-source local AI agent) to automate keyword rank tracking and competitor analysis across traditional and AI-driven search surfaces, reducing manual audit time.
• Led technical SEO and on-page optimization across a multi-client portfolio including a law firm, engine manufacturer, and screen manufacturer.
• Conducted competitive analysis and keyword mapping to inform content and topic-cluster strategy.
• Built client-facing performance dashboards and tracking sheets to maintain full KPI visibility.
• Side project: Built an AI-powered freelancer CRM using Antigravity for automated prospect research and pipeline management.

SEO Executive at APPSeCONNECT Automation Pvt. Ltd. (2024-09 – 2025-08)

• Led on-page, off-page, and technical SEO for one of India's leading iPaaS/SaaS platforms in the e-commerce segment.
• Conducted full technical SEO audits, resolving crawl and indexation errors to improve site health and Core Web Vitals.
• Implemented Google Tag Manager and Smartlook for event tracking and heatmap-based UX analysis.
• Expanded and refreshed the content library with newly optimized, search-intent-aligned articles and landing pages.
• Side project: Built and published a Chrome extension, live on the Chrome Web Store, consolidating multiple SEO tools into one interface.

SEO & Paid Ads Specialist at Opti Matrix Solutions (2024-08 – Present)

• Manage SEO, Google Ads (Search, Shopping, PMax), and Meta Ads for 6–10 clients simultaneously across ecommerce, manufacturing, and service sectors.
• Optimize Google Ads campaigns with a focus on ROAS improvement, lead quality, and CPC reduction.
• Deliver monthly performance reports and maintain direct client communication throughout engagements.

Junior SEO Executive at Kreative Machinez (2024-01 – 2024-09)

• Managed SEO for 5 Shopify/WordPress sites targeting the US wholesale clothing and bags market.
• Performed market trend analysis using historical data to guide product upload and content strategy.
• Drove daily lead generation, consistently meeting and exceeding targets.
• Revamped website designs in line with SEO best practices, improving UX and crawlability.
• Used Looker Studio and Microsoft Clarity to surface user behaviour insights and identify friction points.

Junior Digital Marketing Executive at Luxaore (2023-09 – 2023-12)

• Managed SEO and content operations for a gold, silver, and gemstone jewellery startup on Shopify.
• Conducted on-page and off-page competitive research to identify ranking opportunities.
• Created content structures and blog outlines; uploaded products with optimised meta titles and descriptions.

Digital Marketing Intern at Woncomp Tech Solutions (OPC) Pvt. Ltd. (2023-03 – 2023-09)

• Executed keyword research for SEO and PPC using SEMrush and Google Keyword Planner.
• Ran email outbound campaigns via Apollo.io and Mailchimp; onboarded high-value international clients.
• Optimised landing pages using heatmaps and A/B testing; reduced client CPC by 60%.
• Implemented Google Tag Manager custom event tracking for campaign attribution.

B.Sc (Hons.) in Mathematics – West Bengal State University (2021)

Senior Secondary (XII) in Science (2018)