Chetna Goel

Result-driven Digital Marketer with over 1.5 years of experience specializing in social media management, content planning, and Meta Ads execution. Proven track record of handling multiple diverse client accounts simultaneously, building high-impact brand strategies, and optimizing organic and paid campaigns to drive significant business growth and audience engagement.

Social Media Executive at Marketing Cheff (2026-02 – Present)

• Successfully managing end-to-end digital marketing and comprehensive social media strategies for 12+ diverse clients.
• Overseeing end-to-end content creation, audience engagement, account growth, and high-impact strategic brand positioning.
• Key Brands Handled: Zivaya Jewels, Mom's Journey Yoga House, Rock-it, Inbuilt Studio, House of Purses.

Social Media Executive at Image360 (2025-06 – 2026-02)

• Planned and executed comprehensive monthly content calendars tightly aligned with core brand guidelines and business goals.
• Managed daily posting, multi-channel scheduling, and consistent community management for multiple client accounts.
• Developed high-performing reel concepts, interactive story ideas, and engaging copywriting strategies.
• Coordinated seamlessly with external clients and in-house graphic design teams to ensure flawless and timely content delivery.
• Tracked key performance metrics (KPIs) and iteratively optimized the content pipeline based on data insights.
• Key Clients Handled: @puri_bakers, @cure_it_herb, @vsfittings, @ilsshospital, @dr.divya_sehra.

Marketing Research Intern at Nayi Value Digital Marketing Company (2021 – 2022)

• Conducted in-depth market analysis and rigorous competitor research to identify emerging trends and market gaps.
• Analyzed consumer behavioral patterns across digital platforms to back strategy formulation.
• Assisted senior marketing strategists in preparing detailed data-driven performance and research reports.

MBA in Marketing Management – Indira Gandhi National Open University (IGNOU)

Bachelor of Business Administration in Business Administration – Delhi Institute of Advanced Studies (GGSIPU)