Chinar Joshi

Senior executive leader and fractional CMO advising founders, agencies and leadership teams on brand clarity, GTM strategy, communications architecture and commercial marketing direction. Nearly 20 years across Ogilvy, Wieden+Kennedy, IPG Mediabrands, Dentsu and Havas in India and Southeast Asia, with an accelerated regional leadership trajectory spanning General Manager, Managing Director and Chief Strategy Officer roles in Malaysia. Typically engaged in high-intensity 60–90-day cycles to deliver clarity, alignment and execution direction across BFSI, automotive, hospitality, FMCG, energy, government, lifestyle and luxury real estate.

Managing Consultant at Alchemist (2025-04 – Present)

Advising premium and luxury real estate developers on brand positioning, launch strategy and market-facing communication across Delhi NCR.

• Contributed to launch planning for branded luxury portfolios including Trump Residences, Elie Saab, Jacob & Co. and Armani Case.
• Designed repositioning for developer brands towards premium and luxury-led segments.
• Partnered with sales and marketing teams to sharpen project positioning, segmentation and channel strategy.

Fractional Head of Business & Strategy at Altertype (2024-04 – 2025-03)

Helped shape a modern marketing communications consultancy combining brand and creative strategy with an integrated type foundry for digital and print applications.

• Oversaw agency operations end-to-end, including process development, resource allocation, financial oversight and strategic planning.
• Expanded client portfolio and strengthened partnerships across brands including Chalet Hotels, Yezdi Motorcycles and Citroën India.
• Built operating discipline around integrated strategy, creative delivery and business development to support agency growth.

Chief Strategy Officer & Head of Creative Services at Havas, Invictus Blue Group (2019-02 – 2023-12)

Owned strategy and creative services across BFSI, FMCG, energy, government and e-commerce sectors for Maybank, AIA, PETRONAS, MDEC, Libresse, Drypers, Kawan Food, RHB and AEON e-Commerce.

• Managed annual marketing budgets exceeding USD 50 million across a diversified client portfolio.
• Increased group billings by 10% through new services like brand research, segmentation studies, and market mix modelling.
• Advised PETRONAS and Essity on communication strategy, budgeting, and e-commerce during and after COVID.
• Collaborated with top Malaysian BFSI clients (Maybank, CIMB, RHB) to enhance consumer communication.
• Conducted market, competitor, and digital trend analyses to inform strategy and executive decisions.

Managing Director at Vizeum Media Services (2017-09 – 2019-01)

Led Vizeum Malaysia's pivot from a traditional media agency into an integrated digital marketing partner for clients including Abbott, Perodua, RHB, IKEA and Nando's.

• Led a 45+ member communications team managing approximately USD 40 million in annual marketing communications budgets.
• Revamped the agency operating model to improve efficiency, productivity, job satisfaction and profitability.
• Strengthened collaboration with Dentsu group agencies and C-suite stakeholders to unlock integrated client solutions.
• Drove market and business development efforts, identifying and pursuing new client opportunities.

General Manager at IPG Mediabrands (2011-08 – 2017-08)

Built an accelerated leadership trajectory in Malaysia, rising from Associate Strategy Director to General Manager while leading agency strategy, digital adoption, business development and client growth through a major market transition.

• Helped clients navigate the rise of digital advertising by embedding best practices across SEO, SEM, social media and performance learning.
• Pioneered test-learn-deploy approaches to evaluate emerging platforms and link experimentation to business outcomes.
• Led Johnson & Johnson Malaysia's media business to become J&J's second-highest performing media market globally.
• Oversaw the regional launch of AJE Cola across India, Vietnam, Thailand and Indonesia.
• Helped establish IPG Mediabrands' creative and branding consulting arms, Interplay and Inventure, securing mandates for FrieslandCampina and Listerine and a segmentation study for RHB Malaysia.

Account Manager at Wieden+Kennedy (2009-05 – 2011-05)

Worked on Nokia's global creative agency mandate across 48 emerging markets, including India, Southeast Asia, the Middle East and Africa, during the brand's fightback against entry-level Chinese mobile competitors.

• Managed planning, implementation and rollout of Nokia's global campaign playbook across 48 emerging markets.
• Coordinated with Nokia HQ stakeholders in London and Helsinki and translated market intelligence into rollout guidance for local teams.

Early Career at McCann Erickson | HSBC | Ogilvy & Mather | JWT India | TBWA India

• McCann Erickson: managed strategic technology led consumer positioning for Videocon Electronics and Dish TV.
• HSBC: helped North-India SME and European corporate banking relationships, supporting product cross-sell and client servicing.
• Ogilvy & Mather: foundational agency role inside one of India's leading advertising networks.
• JWT India: Lux; TBWA India: Zandu and Standard Chartered.

MBA / PGDCM in Advertising & Marketing – Symbiosis Institute of Media & Communication (2007 – 2007)

Bachelor of Arts (Hons.) in English Literature – University of Delhi (2005 – 2005)