Chitrasen Zala

Revenue Growth Management and Pricing Strategy professional with 12+ years of experience driving profitable growth across FMCG, OTC Healthcare, and QSR sectors. Proven expertise in pricing strategy, promotion optimization, trade promotion management, consumer insights, and revenue optimization, delivering data-driven commercial solutions that improved revenue realization by 2–5%. Experienced in leading cross-functional initiatives, partnering with global stakeholders across Europe and India, and translating complex analytical insights into executive-ready business recommendations.

Proficient in using Python, SQL, Power BI and AI tools to enable strategic decision-making and sustainable business growth.

Associate Manager - Yum India Global - Gurgaon

(2025-11 - 2026-05)

• Led pricing strategy initiatives for KFC India, evaluating seasonal demand, competitive dynamics, and market trends to recommend pricing actions that balanced revenue growth, profitability, and consumer value perception.
• Designed and executed consumer pricing research to understand price sensitivity and purchasing behaviour, translating insights into actionable pricing strategies.
• Partnered with Data Science and cross-functional teams to develop pricing and elasticity models, enabling data-driven pricing decisions and commercial planning.
• Built scenario-based business cases to evaluate pricing alternatives, forecasting revenue and margin impact to support strategic decision-making.
• Monitored post-implementation pricing performance and consumer response, identifying optimization opportunities to improve pricing effectiveness and business outcomes.
• Presented pricing recommendations and commercial insights to key stakeholders, influencing strategic pricing decisions for KFC.

Assistant Manager - WNS - Gurgaon

(2023-09 - 2025-11)

• Delivered end-to-end Revenue Growth Management, Pricing Strategy, Promotion Optimization, and Trade Promotion Management engagements for global OTC Healthcare brands.
• Developed price elasticity and demand models that supported pricing recommendations, contributing to a 3–5% improvement in revenue realization.
• Led Trade Promotion Effectiveness and Incrementality analyses to evaluate promotional ROI and optimize trade investment decisions.
• Generated consumer and market insights using syndicated sales and promotional data, identifying opportunities to improve pricing, promotional performance, and category growth.
• Partnered with global stakeholders to translate commercial challenges into analytical frameworks and actionable business recommendations.
• Mentored analysts, ensuring analytical excellence, delivery quality, and adherence to best practices across multiple client engagements.

Senior Research Executive - NIELSENIQ - Vadodara

(2022-03 - 2023-08)

• Led Pricing Strategy and Promotion Optimization studies for leading FMCG clients, delivering consumer-driven recommendations to support revenue growth initiatives.
• Supported multi-market Revenue Growth Management projects across France, Spain, Italy, and the UK, partnering with stakeholders to develop pricing and promotional strategies.
• Leveraged syndicated sales data, POS analytics, and consumer insights to identify pricing opportunities, optimize promotional investments, and enhance category performance.
• Converted complex analytical outputs into clear commercial recommendations that informed pricing, promotion, and portfolio decisions.
• Collaborated with cross-functional teams to deliver high-impact client solutions aligned with business objectives and market dynamics.

Senior Business Analyst - TCS - Vadodara

(2013-04 - 2022-03)

• Led end-to-end Pricing Strategy and Promotion Analytics engagements for global FMCG clients, delivering insights that supported Revenue Growth Management initiatives.
• Developed store-level pricing, promotion, and consumer response models using Nielsen RMS data and Hierarchical Linear Models (HLM) to optimize pricing and promotional effectiveness.
• Generated consumer and pricing insights that enabled data-driven commercial decisions and improved category performance across multiple international markets.
• Served as the primary point of contact for France, Spain, and UK engagements, ensuring successful project delivery, stakeholder alignment, and high-quality execution.
• Mentored team members and established analytical best practices to improve delivery quality, operational efficiency, and capability development.

MBA - Finance - Edith Cowan University (Affiliated with BMA) (2009 - 2010)

Bachelors - Commerce Accounting & Finance - Maharaja Sayajirao University (2005 - 2008)