Manager (Marketing/Marketing Liaoning, BD)-Railways - Hindusthan Engineering & Industries Limited - New Delhi
(2024-12)
Accounts: Indian Railways, GATX, Adani, Chetal Logistics, Maruti, DP World, RITES, NTPC, Nalco, Jindal Steel, Balco, Joshi-Konike Transport, Ultratech, APL Vascor.
Accomplishments: Highest Business project for the Organization | BOBRN Wagons Order from NTPC (2025-2026) The secured an order from NTPC for Manufacturing, Supply and Commisioning of 488 Nos of BOBRN Wagons Approx Value INR 250 Cr | BTAP Wagons Order from Nalco (2025-2026) The secured an order from Nalco for Manufacturing, Supply and Commisioning of 216 Nos of BTAP Wagons Approx Value INR 144 Cr | BOBRN Wagons Order from Indian Railways (2025-2026) Secured an order from Indian Railways for Manufacturing, Supply and Commisioning of 800 Nos of BOBRN Wagons Approx Value INR 305 Cr
- Marketing/Marketing Liaoning/Budget/Cost Management, and issue management, Checklist, Preparation of techno-commercial proposals, preparation of quotation and order scrutinizing. Responsible for end-to-end Business Development (BD), Sales and Marketing activities for Non-Railway Customers. Finalize reports for the projects under approval, construction and completion.
- Involve in railway tenders of amount 500 Cr. Explore partners and create a business case for joint participation. Maintain good relation with officials of various directorates at Railway Board. Expertise in RFQ, Costing and pricing of projects. Attend prebid meetings and seek clarification on queries. Manage the teams budget and develop pricing strategies to maintain profitability.
- Analyse and collaborate with product development teams to coordinate product launches and provide market feedback for future enhancements.
Reviewing
Cash flow statements, financial modelling for tenders, and strategic planning to win the Tenders. Establish sales quotas and marketing key performance indicators (KPIs) to monitor and report on team performance.
- Conduct competitive analysis and market research to inform promotional strategies and product positioning. Oversee the development of marketing collateral, including promotional literature, online advertisements, and email campaign content. Manage sales & marketing technology stack, including the customer relationship management system and digital analytics tools
Manager - Marketing - Titagarh Rail Systems Limited - New Delhi
(2022-07 - 2024-11)
Sales & Marketing for Indian Railway.
Key Accounts: Indian Railways, GATX, Adani, DP World, RITES, NTPC
- Looked after Railway Board, Northern Railways- HQ, Air force, NHAI. Marketing / Marketing Liaoning / Budget / Cost Management and issue management, Checklist, Preparation of techno-commercial proposals, preparation of quotation and order scrutinizing. Responsible for end-to-end Business Development, Sales & Marketing activities for Non-Railway Customers.
- Involved in the various railway tenders of amount 500 Cr. Involved in the Vande Bharat Tender of 200 Nos Trainset and secure the position of L2. Involved in the Wheel Agreement Tender of 16Lakhs Wheels and secure the position of L1. Prepare and present regular reports on sales volume and campaign performance, and market penetration for senior management as required.
- Identify and cultivate relationships with distribution channels and strategic partners to expand market reach. Involve in RFQ, Costing and pricing of projects. Attend pre-bid meetings and seek clarification on all queries.
Review
Cash flow statements and strategic planning to win Tenders. Develop and execute strategic plans to achieve sales targets and expand the customer's base
- Analyse, build and maintain strong, long-lasting customer relationships. Understand the category-specific landscapes and trends, report on the forces that shift tactical budgets and strategic direction of accounts. Led a team of sales engineers to reach sales targets. Analyse, monitor, train and coach the assigned team members to improve their sales skills and product knowledge
- Develop comprehensive knowledge of the technical aspects of the products/services. Forecast and track account metrics (e.g. quarterly sales results / annual forecasts). Present sales, revenue and expenses reports and realistic forecasts to the management team. Identify the key emerging markets and market shifts while being fully aware of the new products and competition status
Manager- Coordination - Texmaco Rail and Engineering Limited - New Delhi
(2021-07 - 2022-07)
Customers: Railway Board, Northern Railways, RDSO, Non- Railway Customers like DP World, Pipav Railway Corporation Limited, NTPC, Orissa Power, etc.
- Looked Sales & Marketing for Indian Railway. Looked after the Railway Board, Northern Railways- HQ and Patiala Locomotive Works. Maintain good relation with senior officials of various directorates at Railway Board. Involved in the railway tender of 90,000 wagons of amount 33,000 Cr.
Experience in Online Tendering and end to end involvement of Works Contract Tendering.
- Good knowledge of different types of Wagons (BOXNHL, BOBRN, BCNAHSM, BRN, BOSTHSM, BLCS, BTAP, BFNS, BCACBM etc.). Good communication with Non- Railway Customers like DP World and Pipav Railway Corporation Limited, NTPC, Orissa Power, etc. Leading the sales engineering team and overseeing their performance. Providing technical training to the sales team
- Conduct product demonstrations to customers and potential customers. Assist in the development of sales strategies and setting targets. Collaborating with the product development team to relay customer feedback and contribute to improvements. Deliver the technical presentation to stakeholders, consult with engineers to assess equipment needs and determine system requirement
Manager- Technical Sales (Railway) - Efocus Instruments India Private Limited - New Delhi
(2020-03 - 2021-06)
North Region.
Looked
Sales & Marketing for Indian Railway. Looked after the Northern Region (Railways – NR, NCR, NER) and also worked in WCR, SR, SCR Railways.
- Products looking RIDGID Products (Tools, Cable Route Locator), FLUKE Products (Multimeter, Clamp meter, Battery Analyzer, Insulation Tester etc.) and price Negotiation and Technical Discussions with Railway Officials.
- Identify new customers, and end users & regular visits to them. Main focuses on contacting the Electrical maintenance Dept. and explain product detail and its advantages to Maintenance Manager. Demonstration and presentation of products.
Prepare
Quotations of products to the customers. Follow up with the purchase team to get the PO and pending matters till its final stage.
- Architect and implement scalable sales automation platforms, ensuring alignment with business goals and customer journeys. Collaborate with data analytics teams to develop actionable insights from marketing performance metrics, driving continuous improvement. Mentor and guide the sales team of marketing engineers, fostering a culture of innovation & technical excellence.
- Monitor and participate in product launches and promotional events, providing technical insights where needed. Analyse and oversee the deployment of the testing frameworks and multivariate testing to optimize marketing campaigns and user experiences. Evaluate emerging sales technologies/trends, making recommendations for adoption to enhance sales effectiveness.
Zonal Engineer– Marketing (Railway Equipment) - River Engineering Pvt Ltd - Greater Noida
(2017-08 - 2020-02)
Delhi/NCR.
Looked
Sales and Marketing of Railway Equipment for Indian Railway.
- Price Negotiation, Technical Discussions with Railway Officials.
Experience of Online Tendering. Coordinate with customer for inspection of the material.
Works Contract
Tendering.
Generated
Demand in Non- Stock.
Review
Cash flow statements. Received an order of 3.5 Cr (33 Nos of Tap changer revamping).
- Conduct competitor analysis to identify gaps and opportunities in the market. Collaborate with product development teams to understand technical specifications and selling points of products. Develop marketing materials that accurately convey technical aspects of products to target audience. Work with marketing team to create campaigns that effectively engage technical customer
Assistant Engineer– Marketing (Railway Equipment's) - Autometers Alliance Ltd - Noida
(2015-07 - 2017-07)
North Region.
Looked
Sales & Marketing of Railway Equipment's (Tap Changer, 25KVA. Inverters, Speedometers, 180KVA Converters, Relays) for Indian Railway.
- Price Negotiation, Technical Discussions with Officials.
Experience of Online Tendering.
Project
Sales. Coordinate with customer for inspection of the material. Develop defined action plans to achieve sales growth in defined project
- Analyze market trends and customer feedback to recommend adjustments in marketing strategies. Support marketing teams on technical aspects of the products. Rationalize product line to ensure an optimal and manageable number of products in the range. In-depth understanding of the different datasets produced across the company including methods to link them together.
Sales and Marketing Engineer - Trinity Touch Private Ltd - New Delhi
(2012-11 - 2015-06)
North Region. Sales & Marketing in Industries (Panel Builders & OEMs of Delhi / NCR).
- Develop Customers & maintained older ones. Organize presentation, marketing of Product. As a Product Manager for IDEC IZUMI product, responsible for Pricing, Procurement and Inventory Management. Prepare end to end Techno - Commercial Proposals. Took care of accounts like Maruti, Yamaha, Hero, Invensys, Honeywell. Perform discovery analysis on these datasets to assess quality fit for analytics purpose and identify gaps
