Cristiano Suman

Performance-focused Digital Marketing Executive with hands-on experience executing Meta Ads, Google Ads, Technical SEO, Website Optimization, Marketing Analytics, and Creative Strategy. Successfully managed end-to-end digital marketing initiatives including lead generation campaigns, SEO implementation, Google Search Console, GA4 & GTM setup coordination, content marketing, website management, and high-converting social media creatives. Skilled at combining performance data with creative execution to improve campaign efficiency, search visibility, and business growth.

Digital Marketing Executive at Accenlearn (2026-05 – Present)

Managing end-to-end digital marketing activities for an ed-tech startup across performance marketing, SEO, website management, analytics and creative strategy

• Planned, launched and optimized Meta Ads lead generation campaigns for AI, Data Analytics and career-focused programs.
• Optimized audience targeting, creative testing and budgets to improve CTR, CPC, CPM and CPL
• Monitored campaign performance using Meta Ads Manager and implemented data-driven optimizations.
• Executed technical SEO including metadata, heading structure, internal linking, URL optimization, robots.txt, sitemap validation and Google Search Console setup.
• Coordinated with developers for GA4, GTM integration and implementation of SEO improvements.
• Conducted website audits using SEOptimer and Screaming Frog and fixed SEO issues.
• Designed 100+ marketing creatives including Instagram posts, carousel posts, ad creatives, brochures, landing page banners and workshop posters.
• Produced promotional reels and short-form videos using Canva and CapCut for paid and organic campaigns
• Monitored campaign performance using Meta Ads Manager, Google Analytics 4 and Google Search Console.
• Analyzed performance metrics and provided actionable insights to improve campaign results.
• Executed Meta Ads & Google Ads campaigns based on live CTR, CPC and CPL data.

Digital Marketing Intern at WHY Global Services (2025-11 – 2026-05)

• Performed on-page and technical SEO including meta tags, internal linking and URL optimization
• Conducted keyword research, competitor analysis and site audits using Screaming Frog and SEOptimer
• Managed WordPress websites end-to-end including content publishing, plugin handling and basic UX improvements.
• Designed creatives and short-form videos using Canva and CapCut to support campaign objectives.
• Executed Meta Ads & Google Ads campaigns based on live CTR, CPC and CPL data.

Bachelor of Engineering in Electronics & Communication Engineering (ECE) – Saveetha Engineering College (2025-11 – 2026-05)