Daanish Shehzad

Results-driven Digital / Performance Marketer with a strong foundation in Digital and Performance Marketing strategies, Social Media Management and Content Creation. Adept at leveraging digital platforms to drive brand awareness and engagement. Proven ability to interpret data effectively to make informed marketing decisions and to contribute to dynamic team environments.

Google Ads and Meta Ads Specialist at KATALYSST (World Trade Centre) (2026-01 – 2026-06)

• High-Scale Performance Marketing: Manage and optimize multi-channel ad campaigns (Google, Meta, and Amazon Ads) with a daily spend of INR₹1L–INR₹1.5L, driving a combined monthly revenue of ₹4 Crore across a portfolio of premium brands.
• Efficiency & Profitability: Consistently maintaining a 6-7% TCOS (Total Cost of Sales), ensuring high-scale growth while preserving healthy profit margins for international brands including SKIN1004, Centella, Mizon, TIRTIR, RevitaLash and more.
• Full-Funnel E-commerce Management: Advanced from a specialized Ads Executive to overseeing end-to-end operations, including Amazon marketplace listings, Shopify storefront management, and SEO optimization.
• Influencer & Brand Growth: Spearhead influencer PR and collaborations, integrating organic advocacy with paid performance to boost brand visibility and conversion.
• Strategic Execution: Leverage deep expertise in the beauty and skincare niche to scale D2C and marketplace sales through data-driven ad creative and inventory management.

Digital Marketing and SEO Specialist at ALL-IN-ONE HOSPITALITY (2025-04 – 2025-11)

• Improved keyword rankings for high-intent industry keywords, driving more qualified leads.
• Reduced CPC (Cost Per Click) by 80% and boosted ROAS (Return On Ad Spend) through continuous campaign optimization across Google Ads and Meta platforms.
• Successfully generated high-quality leads through SEO, paid campaigns, and social media funnels, resulting in a strong conversion rate and ROI growth.
• Managed ALL-IN-ONE HOSPITALITY's social media handles, planned content calendars, created posts, wrote captions, and handled daily engagement.
• Created and optimized landing pages, ad copies, and creatives for better conversion performance.
• Tracked and analyzed campaign data using Google Analytics, Meta Business Suite, and Search Console to measure success and improve results.

Digital Marketer at Insueta (2024-07 – 2025-02)

• Managed monthly budgets of $50,000 while consistently delivering measurable business growth for clients and the company.
• Analyzed campaign performance data to identify trends and refine strategies.
• Collaborated with design and content teams to create compelling ad creatives aligned with target audience needs.
• Conducted market research and competitor analysis to identify growth opportunities.

Digital Marketing Intern at Digital Academy 360 (2023-11 – 2024-07)

• Assisted in the creation and implementation of digital marketing campaigns across social media platforms.
• Generated engaging content for social media posts, blogs, and email newsletters.
• Monitored and reported on the performance of digital marketing campaigns using analytics tools.
• Collaborated with the marketing team to brainstorm new ideas and strategies for reaching target audiences.

Master of Business Administration in Digital Marketing and E-Commerce – Jain University (2024 – 2026)

Post Graduate Certificate Program in Digital Marketing and Analytics (PGCP) – Digital Academy 360 (2023 – 2024)

Bachelor of Commerce in Finance and Accounting – Islamiah College (Autonomous) (2020 – 2023)