Deeksha Srinivasan

UI/UX & Product Designer (3+ yrs) with experience in B2B SaaS, EdTech, and growth-driven products. Strong in Human-Centered Design, Interaction Design, UX ResearchOps, and growth funnel analysis (AARRR, Amplitude, heatmaps). Proven impact in reducing bounce rates (20%), scaling acquisition (+45%), and improving retention. Skilled in Figma, Adobe XD, design systems, and cross-functional collaboration.

UI UX and Social Media Management at Freelance (2024-12 – Present)

UI UX Growth Designer at DEZYIT (2023-06 – 2024-12)

• Happi - Virtual AI Mental Health Coach: UI/UX revamp of Happi app → +22% user satisfaction, 10K+ active users post launch
• Usability testing (30 users) + AARRR analysis → +12% task success, improved engagement
• AI feature UI (speech to text, emotion analysis) + design system → +25% faster development, improved accessibility
• E-Digital Library: Designed teacher dashboard and e library website for government school students
• Designed wireframes, prototypes, and visual designs for mobile and web-based products
• Fundoo Friday - Remote Workers App: Introduced engagement features to improve remote worker experience
• Collaborated with developers to deliver WCAG 2.1 AA–compliant, accessible designs
• HyverHub - E-commerce Inventory Management: Designed end-to end information architecture for inventory management (admin, client, customer), reducing admin effort by 18%
• Led UI/UX for admin and e commerce screens, improving task efficiency by 25%

UI/UX Designer at BagsandMaps

Led UX/UI design for BagsandMaps, shaping a premium, experience led travel platform. Defined the information architecture, travel journeys, visual direction, itinerary experience, and enquiry flow to build trust and move travellers seamlessly from trip discovery to enquiry.

UI/UX Designer at Effectual Learning

Redesigned the platform into a gamified learning experience, driving 14% higher engagement and 8% retention; conducted 20+ student/parent interviews and collaborated with the Founder & CTO to shape UX features, contributing to 15% higher adoption and 25% engagement growth.

UI/UX Designer at Eversure Power

Led Eversure Power's digital and product-facing brand experience across website UX/UI, product positioning, marketing, social media, and battery label design. Simplified complex lithium battery benefits through interactive visuals and clear messaging, strengthening product understanding, brand consistency, and customer conversion touchpoints.

UI/UX Designer at Leap Logistics services

Redesigned site architecture, structure, and UI to improve overall UX

UI/UX Designer at Aishwarya Hospital

Website redesign, changing the structure, user flow and design system.

UI/UX Designer at OG Agro farms

Designed a research-driven website and dashboard to streamline volunteer onboarding and activity tracking

Social Media Manager at OG Agro Farms

Managed Instagram content, engagement, and volunteer coordination for OG Agro Farms

Business Development Associate at BYJU'S (2021-02 – 2022-02)

Generated 50+ qualified leads through research, proposals, and product demos, contributing to 10% revenue growth through strong communication and user focused selling

Assistant Engineer at SUNSHINE PVT LTD (2018-12 – 2020-04)

Designed, tested, and troubleshot electronic circuits for Mahindra Solar Power Project using Altium Designer and MATLAB, applying strong analytical and problem solving skills

Certification in UI UX Designing – Uxmint Design Institute (2022-05 – 2023-04)

B.E in Electronics & communication engineering – SSN College of engineering (2018)

Diploma in Electronics and communication engineering – Sairam Institute of polytechnic (2015)

High School – NSN School, chennai (2012)