HubSpot RevOps Consultant at Aurora Systems Consulting (Plurilock) (2025-02 – Present)
Leading HubSpot RevOps function for a global cybersecurity company — responsible for full platform ownership, CRM strategy, and revenue operations across sales and marketing.
- HubSpot CRM Migration (Dynamics 365 → HubSpot): Led the full migration of CRM data from Microsoft Dynamics 365 to HubSpot — including data mapping, field alignment, contact/company/deal migration, deduplication, and post-migration validation. Defined data model and ownership rules for the new HubSpot instance.
- Platform Audit & Cleanup: Conducted a comprehensive audit of the HubSpot portal — reviewed all workflows, properties, pipelines, and contact records. Identified and resolved workflow conflicts, removed redundant properties, and cleaned up lifecycle stage inconsistencies across 10,000+ records.
- Pipeline & Deal Architecture: Redesigned the full sales pipeline in HubSpot — created deal stages, defined mandatory fields per stage, built deal scoring models, and implemented stage-progression logic aligned with the sales process.
- Workflow Automation: Built 20+ HubSpot workflows for lead nurturing, deal rotation, task assignment, lifecycle stage updates, and internal notifications — reducing manual CRM updates by ~60% across the sales team.
- Lead Scoring & Routing: Designed and implemented HubSpot lead scoring model based on demographic and behavioural criteria. Set up lead routing rules to assign contacts to the right RM based on segment and source.
- Email Infrastructure: Set up outbound email infrastructure including domain provisioning, mailbox configuration, and warm-up strategy using Instantly and Apollo — achieving 95%+ inbox placement rate.
- RevOps Reporting: Built executive Power BI dashboards and HubSpot custom reports covering pipeline velocity, lead source attribution, deal conversion rates, and revenue forecasting for leadership.
- AI Enablement: Working on AI-powered agents to automate RFP processing and build a sales enablement engine — integrating with HubSpot via API to auto-update deal records and generate sales briefs.
- Stakeholder Alignment: Partnering with Sales, Marketing, and Operations leadership to align CRM strategy with business objectives and drive platform adoption across teams.
Business Analyst – CRM & Automation at Infosys Ltd. (2022-08 – 2025-01)
Delivered CRM and automation engagements for global BFSI clients — including a Dynamics 365 CRM implementation for a major banking client and EUC remediation and data migration projects for Citi Bank and HSBC.
- Dynamics 365 CRM Implementation: Worked as functional BA on a Dynamics 365 CRM implementation for a global banking client — gathered business requirements, documented BRDs and FRDs, mapped CRM entities (Lead, Opportunity, Account, Contact), and coordinated UAT across business and technical teams.
- CRM Data Migration (Citi Bank): Led the EUC remediation and data governance project for Citi Bank — catalogued 200+ spreadsheet-based business processes, assessed data risk, and designed migration plans to move data into governed CRM and enterprise systems. Built data lineage maps and managed stakeholder sign-offs.
- Core Banking Data Migration (HSBC): Worked as BA on the HSBC global data migration project — responsible for source-to-target data mapping, documenting transformation rules, data quality assessment, and UAT coordination across global banking datasets.
- Process Automation: Delivered workflow automation solutions using Appian DPA and Pega RPM for BFSI clients — reducing manual processing time and improving SLA compliance.
- Led discovery workshops and stakeholder interviews for BFSI clients across APAC and EMEA to define CRM and process requirements.
- Created executive reporting dashboards and KPI trackers for project leadership and client steering committees.
- Collaborated with QA teams for SIT and UAT — ensured end-to-end traceability across the SDLC.
HubSpot Admin & Associate Project Manager at Thriwe Consulting (2021-08 – 2022-07)
Managed HubSpot CRM administration and project delivery for a B2B loyalty and rewards platform — responsible for CRM setup, automation, and reporting alongside digital transformation project delivery.
- HubSpot Administration: Managed end-to-end HubSpot CRM including contact management, pipeline setup, deal workflows, email sequences, and property configuration — acting as the internal HubSpot admin for the organisation.
- CRM Automation & Workflows: Built and maintained HubSpot workflows for lead nurturing, deal stage updates, internal task notifications, and sales follow-up sequences — improving sales team efficiency and reducing manual effort.
- Reporting & Dashboards: Created HubSpot custom dashboards and reports for sales pipeline health, lead source performance, and deal conversion tracking — presented insights to leadership on a weekly basis.
- Customer Lifecycle Management: Defined and implemented customer lifecycle stages in HubSpot — mapped contact journeys from lead to customer and set up automated touchpoints at each stage.
- Delivered 9+ digital transformation projects end-to-end — managed project tracking, weekly/monthly MIS reporting, and stakeholder communication with CXOs.
- Built automated project tracking system with triggers for delays and risk alerts — improving on-time delivery visibility for leadership.
Client Service Analyst at Accenture (2017-07 – 2019-03)
- Led process optimisation and risk mitigation efforts in the fraud analysis unit — built operational dashboards and implemented VSM to improve efficiency.
- Mentored 200+ team members and drove knowledge management initiatives across the operations floor.
- Monitored daily performance against KPIs and published operational MIS reports for management.
Associate at Ameriprise Financial (2015-07 – 2016-09)
- Resolved 100+ client cases daily with high accuracy — processed payments, account updates, and customer queries across phone and email channels.
- Collaborated with teams to streamline document handling and SLA tracking.
