Deepak Sachdeva

A Brand manager & Chief Merchandising Manager with 20+ years of progressive retail experience in Asian/Gulf market, expert in leading Brand sales, managing brand, multi-brand buying, planning, replenishment, P&L accountability.

Chief Merchandising Officer at Bata Bangladesh & Malaysia (2023-05 – 2025-12)

Responsible for retail, online, wholesale & franchisee business with 350 stores, managing 2000+sku, responsible for product assortment, pricing, and driving financial goals.

• Developing merchandising plans aligned with key launches, popular products, seasonal promotions, & market trends
• Evolving merchandising strategies and providing commercial and financial insights
• Managing inventory and analyzing impact of marketing stories and supply chain teams
• Ensuring seamless execution and alignment with global team for brand image
• Implementing & ensuring timely/adequate stock replenishment in stores as per cluster
• Team lead of 15 members
• Drive profitability to $80Mn

Associate Director – Footwear business at Snapdeal fashion (2022-01 – 2023-12)

Responsible for overall performance of channel, PD, sourcing, planning, margins per unit, promotions with overall profitability of footwear business for Private label online format.

• Channel performance management
• Product development and sourcing
• Planning and margin optimization
• Promotional strategy implementation
• Private label footwear business profitability

AGM (B&M) at Reliance Trends Footwear (2019-01 – 2022-12)

Responsible for category performance, margins, OTB, stock & sales ratio, replenishment, forecasting, plan promotions for Private label & brands.

• Category performance management
• Margin optimization
• Open-to-Buy (OTB) planning
• Stock & sales ratio management
• Replenishment forecasting
• Promotion planning for Woodland, Buckaroo, Roush brands
• Management of 240 EBO & 700 SIS stores
• EOSS/brand clearance planning

Brand Manager for Athlete's Co. & Hush Puppies at Apparel group Dubai (2017-01 – 2019-12)

Making & implementing marketing campaigns bi-monthly, responsible for B&M, Sales, Margins, Otb, forecasting for international brands.

• Marketing campaign creation and implementation
• Brand & Merchandising management
• Sales and margin optimization
• Open-to-Buy planning and forecasting
• Management of Crocs, Skechers, Birkenstock, New Balance, Polo, Asics, HP brands
• Close collaboration with brand principals
• EOSS planning and monthly promotions
• Store replenishment management
• Turnover to $55Mn

Group Product Category Manager at Bata India Ltd. (2007-01 – 2017-12)

Responsible for Men business management, shoeline development, assortment planning for 1000+ stores, ordering, replenishment, sourcing via import/local, margins, stock management.

• Men business management
• Shoeline development
• Assortment planning for 1000+ stores
• Ordering and replenishment
• Sourcing via import and local channels
• Margin management
• Stock management and EOSS planning
• Pricing strategy development
• Competition analysis
• Turnover to $40Mn

Merchandiser at Khadims India Ltd (2006-01 – 2007-12)

Merchandising role in footwear retail

Sales executive at Action shoes Pvt. Ltd (2005-01 – 2006-12)

Sales executive role in footwear retail

Diploma in Footwear Technology & Merchandising – FDDI, Noida (2002-01 – 2005-12)

B.A in General – Delhi University