Deepika Ghosh

Results-driven Social Media and Online Reputation Management professional with 2+ years of experience in social media strategy, brand communication, campaign management, content writing, and online reputation management for leading consumer technology brands. Proven expertise in managing large-scale product launches, developing content strategies, leading crossfunctional teams, managing agency partnerships, and leveraging social listening insights to drive audience engagement and brand growth. Experienced in handling 15+ product launches annually, managing campaign budgets exceeding ₹80 Lakhs, coordinating multiple agency partners, and building engaged brand communities.

Skilled in campaign planning, content development, analytics, consumer insights, stakeholder management, and digital brand building.

Online Reputation Management Executive at realme India (2024-04 – 2026-07)

• Response management using Locobuzz tool and maintaining hygiene of realme India social media pages.
• Crisis management on crucial product launch days to protect brand reputation.
• Agency coordination for Meme Marketing, Twitter Trends, and other ORM services.
• Content posting on Reddit, Quora, and X (Twitter) for product and brand awareness.
• Preparing Daily, Monthly, Yearly, and Product Sentiment Reports to provide relevant consumer insights and product-related discussions across social platforms.
• Handling Number Series Products — preparing ORM strategies, maintaining product sentiment, planning meme marketing and UGC content, preparing content calendars, and managing postings.
• Tracking competitor trends and launches; preparing comparative analysis reports.
• Identifying usage patterns, key issues, and experience gaps from user conversations; segmenting users to derive cohort-based insights; converting feedback into clear, actionable problem statements; and coordinating with Product, PR, and Marketing teams to align on feedback.

Business Development Executive at Ruhe Stays (2024-01 – 2024-04)

• Handled and qualified inbound leads generated via social media campaigns.
• Briefed customers about stay options, amenities, services, and add-on offerings.
• Resolved customer queries and recommended suitable options based on individual requirements.
• Conducted regular follow-ups with potential customers to close bookings.
• Managed calendar blocking and cross-team coordination to finalize customer reservations.
• Maintained client relationships and conducted post-service experience calls to ensure customer satisfaction.

MBA in Marketing & International Business – Rukmini Devi Institute of Advanced Studies (IPU), Delhi (2024-06)

BBA in Marketing & International Business – Rukmini Devi Institute of Advanced Studies (IPU), Delhi (2022-06)