Professional Experience
May ’23 – Till Now Digital Analytics Developer, VMware Software India Adobe Analytics Integration
- Integration of Adobe analytics on multiple applications using Tealium iQ, APIs & SDKs.
- Managing multiple Tealium profiles or instances from technical aspect.
Other Responsibilities
- Implemented Third Party & Social media tags like Floodlight tags, Facebook pixels etc.,
- Managing and maintaining the SDR KPIs as per the business requirements documents
- Collaborate with Stakeholders, Marketing team, web application development teams
- Implement, Troubleshoot, Maintain the tags as per the campaigns organized on the applications across different regions
Mar ’21 – Apr ‘23 Consultant Business Intelligence, Verizon India
Adobe Edge Network & Adobe Analytics server side
- Migration of Web tracking from client side to server side using Adobe edge to reduce impact of web tracking on application performance.
AEP Integration
- Collaborated with multiple teams.
- Integration of AEP on multiple applications.
Customer journey Analytics (CJA)
- Played one of the major role in CJA migration project.
- Involved in R&D work for customer journey analytics.
Adobe Analytics Integration
- Integration of Adobe analytics on multiple application using Launch, APIs & SDKs.
- Managed multiple Adobe Launch Properties or instances from technical aspect
Agile Methodology
- Aligned as per Project Prioritization, planning, definition of OKR and ensuring on time delivery of project.
Aug ’20 – Mar ‘21 Senior Software Engineer, TechMahindra (Worked for Logitech India) Adobe Analytics Integration
- Integrated Adobe analytics on multiple applications using Tealium iQ, APIs & SDKs.
- Managed multiple Tealium profiles or instances from technical aspect.
Google Analytics Implementation
- Integrated Google analytics on multiple applications using Tealium iQ, SDKs.
- Managed multiple GA accounts as per the regions.
Other Responsibilities
- Implemented Third Party & Social media tags like Floodlight tags, Facebook pixels, Hotjar integration etc.,
Jul ’14 – Jul ‘20 Programmer Analyst, Cognizant India Estee Lauder Companies (ELC)- Digital or Web Analytics Implementation
- Integrated Adobe analytics & Google Analytics on multiple applications across globe on all the Estee lauder websites and subsidiaries using Tealium iQ, APIs & SDKs.
- Managed multiple GA accounts as per the regions in GA360.
- Owned APAC, EMEA & LATAM regions 3rd Party & social media tags implementation
- Collaborate with Stakeholders & Affiliates across the globe
Code Reviewer – PLATINUM – DataWarehouse Automation Tool • Gained knowledge and experience in Spring MVC, Informatica, Data stage XMLs, Talend XMLs and D3 charts.
- Worked in the metadata repository of INFORMATICA with ORACLE Server as back end.
- Complete data modelling for the application and the query core logic were handled single handedly.
- Translated the business requirement into technical document & understanding the requirements and educating the team on the same & Efficient Knowledge Transfer to junior members of the team.
