One Impression - Gurugram
Associate Director – Creator Network & Talent Management
Mar’ 22 to Jun’ 23
- Built the Creator Network and Talent Management teams from scratch - simultaneously leading 2 cross-matrix teams of 10-12 professionals each.
- Spearheading revenue growth by identifying and prioritizing optimization opportunities and providing growth recommendations to turn new influencer marketing modules into a significant engine of revenue generation ~ resulting in 2X business growth in 10 months.
- Leading the team that is driving influencer marketing campaigns ~ 6 CR pm for brands like Nykaa, Amazon, Google, Galderma, Meta, Ixigo, MamaEarth, Hindustan Unilever, Kama Ayurveda, Meesho, Mcaffeine, Plum, MPL, etc.
- Scaled One Impression’s in-house tech platform from a nascent stage having 2 dashboards to over 12+ dashboards solving for and automating various data, process and execution challenges along with the product team.
Grow91 - Bengaluru
Business Development – Creator Commerce
Oct’ 21 to Feb’ 22
- Responsible for setting-up of the creator commerce vertical for Grow91. Assisted the founding team with building the growth strategy leading to 5x growth in creator led e-commerce stores in less than 4 months.
- Oversaw strategic partnerships with 300+ micro, macro and mega influencers for launching online creator-commerce stores.
- Developed and implemented integral design strategies driven by global trends to increase the effectiveness of influencer partnerships along with the design team.
Monster Cookies - New Delhi
Business Owner
Jan’ 21 to Apr’ 22
- Turned my passion for baking into a successful online gourmet cookie store, drawing inspiration from NYC-style cookies.
- Built the business from the ground up, managing a team of 4 and overseeing all aspects of operations, from sourcing to kitchen management, distribution, marketing and sales.
- Took the brand from zero visibility to high customer retention and positive word-of-mouth, resulting in a 4.6 rating on Zomato - ranking among the highest from over 1700 restaurants in South Delhi.
- Achieved break-even in the first 4 months of operation.
Alibaba Group - Gurugram
Sr. Manager – International Business Development, VMate
Jun’ 18 to Jul’ 2020
- Developed various marketing and growth strategies to accelerate revenue growth, user retention, and brand development - scaling the App from launch to 100 MN+ MAU in less than 2 years:
- Developed lead roadmaps and content operations programs from scratch tailormade for short videos and systemized it overtime to scale content performance.
- Successfully launched vernacular content and in-app user gifting program to generate revenue for both creators and VMate.
- Spearheaded strategic partnerships with 20K+ key influencers, video creators and celebrities including leading YouTubers like Bhuvan Bam, Ashish Chanchlani and celebrities like Sunny Leone, Bharti Singh, etc.
- Conducted 200+ events, talent hunt programs and VMate Award shows in 1 year.
- Implemented creator & partner growth & management programs ~ 3Cr/month.
- Conceptualized and executed high engagement digital and social media campaigns for VMate and co-branded campaigns for brands like Xiaomi, PayTm, etc. and movie promotions like Housefull 4, etc.
Sr. Manager – International Business Development, UC News
Jan’ 17 to Jun’ 18
- Responsible for developing & leading in-house App growth strategies and executing ROI driven digital campaigns for UC News, utilizing targeted content marketing and distribution strategies to drive significant growth and expansion for UC News.
- Led strategic partnerships with major publications Like TOI, HT, Punjab Kesari, etc. and influencer acquisition, on-boarding 30,000+ writers, bloggers, and celebrities within an 8-month period.
- Spearheaded the planning and execution of innovative digital campaigns for top brands like Xiaomi, Redmi and AliExpress.
- Strategized and successfully launched UC News' short content feature, elevating user engagement and retention by 42%.
Cheil India - Gurugram
Sr. Acc. Executive – Influencer Marketing
Aug’ 13 to Jan’ 17
- Established and grew the influencer marketing division at Cheil India, leading the execution of impactful influencer/ celebrity-led digital campaigns for Samsung, with budgets of up to INR 1 Cr per campaign.
- Cultivated a network of 500+ top influencers, delivering exceptional organic ROI of INR 0.5 to 1 Cr per product launch.
- Played a key role in acquiring new business and presenting compelling pitches to senior business leaders along with the team.
- Managed end-to-end client servicing, serving as an advisor for the influencer marketing verticals of major brands including Samsung, Logitech, and Adidas.
Key Brands Handled:
- Samsung Mobile, Samsung Consumer Electronics, Samsung Enterprise Business, Dettol, Delhi Daredevils, Viber, Adidas, Logitech and In-Shorts.
OfficeYes.com - Gurugram
Content & Social Media Strategist
Oct’ 12 to Aug’ 13
- In charge of content & social media strategy and execution across - Facebook, Twitter, Google+ & LinkedIn.
- Responsible for strengthening website content with key emphasis on improving CTR and SEO ranking.
- Developed communication strategy for the company’s newsletter, blog, corporate video, radio advertisements and point of sales materials.
- Worked on social media/ campaign specific listening & reporting to analyze impact on sales.
- Single handedly planned and implemented premium consumer recognition programs, a social CRM and a Loyalty Program to increase brand retention.
DealsAndYou.com - Gurugram
Content Writer
Dec’ 11 to Sep’ 12
- Created keyword-rich content assets for the e-commerce platform, social media and blog.
- Digital content research and planning - worked with the team to plan monthly social media calendar and marketing initiatives.
- Reporting and analysis including mapping content performance to online sales.
