Devashree Solke
Product Development & Cosmetics Consultant with 18+ years experience
About
Over 18 years of experience in Product Development. Products developed from skincare, hair care, baby care to color cosmetics and makeup tools. Consistently achieving cost savings while upholding product quality and compliance standards.
Managed final product development with both in-house and through third party. Managed complete end-to-end product design and print and packaging. Dealing with national as well as international vendors for desired packaging needs.
Expertise in documentation work and liaising with drug department. Have excellent analytical, interpersonal and communication skills.
Experience
Product Consultant - Nxtlift Marketing Pvt Ltd - Noida
(2024-07)
Product Consultant - Tressally Cosmetics - Noida
(2024-08)
Achievement: Complete Launch of new Brand D – Fame.
- Formulation Development
- Vendor evaluation and development across the globe
- Packing, Raw material and finish good quality supervision
- Stability analysis, Testing development, end to end process validation
- Vendor development for third party manufacturing
- Quality development
Manager New Product Development - ViralCurry Digital Pvt. Ltd
(2022-03 - 2024-07)
Brand – PLUME is now Praush Beauty. Achievement: Complete rebranding from PLUME to PRAUSH Beauty.
- Product development from scratch on the basis of market and user analysis
- Vendor evaluation and development across the globe
- Packing, Raw material and finish good quality supervision
- Documentation for drug and other related body (Import)
- Formulation development
- Setting process for smooth launching of new product
- Continues data analysis for new trends and prospective for products
- Development with third party All types of lipsticks, blushes, Eyeliners, kajal and color cosmetics
- Costing calculation and analysis
- Makeup tools evaluation and development (Brushes, Sponges, Puff, massager)
Product Manager - Natturel & Kool Pvt. Ltd.
(2020-09 - 2022-03)
Brand Super Smelly.
- Formulation development with close coordination on market feedback
- Packaging development, costing analysis
- Vender development for third party manufacturing
- Implementation of drug and other technical norms
- Data analysis of feedback from market research
- Implementation of PETA, SCA, Made Safe, Vegan standards
- Product worked on toxic free Deodorant, Natural lip balms, Super acne cream
Manager Product Development and Technology Transfer - RISING SUN ASPL Pvt Ltd.
(2015-07 - 2020-08)
Brand INATUR (HARI DARSHAN GROUP OF COMPANY).
- Heading the R&D and manufacturing unit
- Overall responsibility of developing personal care products in organic and ecosert range
- Ensuring complete technology transfer and stability analysis
- Responsible for raw material selection, packing material, Perfumery compound analysis
- Guide manufacturing supervisor for process improvisations
- Ensure first batch manufacturing of developed product under self-supervision
- Vendor development and cost optimization
Manager R&D and Manufacturing - VAADI HERBALS PVT.LTD
(2012-01 - 2015-07)
PARANTLY RAJVAIDYA SHITALPRASAD & SON.
- Managing entire production unit of around 50 people
- Building new product line in accordance with overall company's plan
- Technology transfer and product evaluation
- Cost optimization with right raw material selection
- Have developed of all type of Personal care, Home care products in synthetic and organic range
- Ensuring process synchronization
- Standard process tests like Stability analysis of developed & existing products
- Optimizing utilization of raw material selection according to final product's quality and cost
Manager Cosmetics - HERBALGLOW DERMOTECH PVT. LTD. - Roorkee
(2010-02 - 2012-01)
- New product development like soaps, bleaches, and other personal care products
- Have worked extensively on Hair Color cream & developer (Burgundy, Copper brown, Natural brown, Natural black & Black brown)
- Hands on with color cosmetics products with lipstick's
- Prepare documents and support in liaison work to drug department
R&D Officer - MAYAR HEALTH RESORT (P) LTD
(2009-05 - 2010-02)
- New Product Development, Shampoo, Creams, Lotion, Hair oil, Hair Colors, Powders & Gel
- Raw material testing and selection
- Development of SOPs
- Trial Batch Manufacturing of Developed Product
- Testing of Finished Goods
- To Look After All Quality Assurance Activity
- Implementation of GMP & ISO
R & D Chemist - RATAN AYURVEDIC SANSTHAN - Haridwar
(2005-01 - 2009-05)
- New product development
- Manufacturing & Testing of Face Cream, Shampoo's, Body Gel, Lipsticks, Hair die, Hair Oil, Face Pack
- Have done batch manufacturing of creams, shampoo, body gel, hair die as a Production Officer
- Worked on development of Hair Colors cream base, which are now on commercial manufacturing
Education
B.TECH - COSMETICS - NAGPUR UNIVERSITY (2004 - 2004)
