Dhanashree Chanderkar

Creative & Task driven professional with 4 years of experience in advertising & Media sector. Working for FMCG company, leading a creative team. Proficient in analyzing advertisements, planning strategies for promotion of various products, Suggesting insights for creative work, campaign planning.

Social Media Manager - Viva Media - Goa

(2023-10 - 2024-09)

• Developed and executed social media strategies for diverse clients across industries, including restaurants, hotels, decor stores, and jewelry brands
• Managed multiple social media accounts, creating engaging content that aligned with brand identity and targeted audience demographics
• Increased client brand visibility and follower engagement through curated posts, stories, reels, and user-generated content on platforms such as Instagram, Facebook & Google
• Collaborated with influencers and brand partners to boost reach and credibility for clients
• Conducted regular content audits and created monthly reports to update clients on campaign performance, trends, and actionable insights
• Handled community management by responding to customer inquiries, managing feedback, and maintaining a positive brand image online
• Collaborated with cross-functional teams, including designers, photographers, and videographers, to produce high-quality visual content for campaigns
• Leveraged Canva's design tools to quickly produce high-quality, on-brand visuals for posts, stories, and ads across multiple platforms

News Anchor, News Writer & Editor - InGoa 24x7

(2023-03 - 2023-06)

• Writing News for TV anchoring
• Editing Videos of News
• Anchoring for News

Script Writer – Freelancing - PocketFM

(2022-06 - 2022-10)

• Writing a promo script for given story
• Writing 3 scripts for each story daily

Sr. Media Manager - Pitambari Product Pvt Ltd

(2017-12 - 2021-09)

• Leading a creative team – Concept & composition sharing, suggesting creative insights for artworks (includes Print ads, social media ads, POPs, & TVC)
• Strategy & media planning for promotional activities for Print media as well as social media
• Making monthly media plan for print media & social media
• Campaign designing & Ideation for launching a new product or existing product
• Advertising analysis & Competitor analysis for mediums like Print Media, TV media & social media
• Handled company's social media accounts, Planned strategies for promotions of the same
• Performed Activities like SEO, Google adwords, Google analytics

Social Media Executive - Gizbuzz Pvt Ltd - Navi Mumbai

(2016-05 - 2017-05)

• Handling social media profiles of various clients
• Making strategies for promotions & monitoring conversions as well as responses
• Planning activities like SEO, Google analytics, Google ad words, Google Search console

Post-Graduation Diploma - Advertising & Media - Garware Institute, Mumbai University (2017 - 2018)

Bachelor of Mass Media - Mass Media - K.G.

Joshi

College of Arts & N.G.

Bedekar

College of Commerce (2013 - 2016)

Higher Secondary Certificate Examination (HSC) - Commerce - Smt.

Chandibai Himathmal Mansukhani

College (2011 - 2013)

Secondary School Certificate Examination - Adarsh Vidya Mandir (2011)