Dhanashree Dalvi

Integrated data from Google Ads, Campaign Manager CM360, Facebook, DV360, Adobe Analytics, GA4, Adform using APIs and custom connectors. Built advanced calculated fields to standardize metrics across platforms and implement custom dimensions, harmonization rules, and naming conventions for cross-platform reporting. Managing data Integration, ingestion, re-immersion, workflows and QA processes.

Senior Data Analyst (Marketing Cloud Intelligence) - Dentsu Global Services - Pune, India

(2025-04)

• Integrated data from Google Ads, Campaign Manager CM360, Facebook, DV360, Adobe Analytics, GA4, Adform using APIs and custom connectors.
• Built advanced calculated fields to standardize metrics across platforms and implement custom dimensions, harmonization rules, and naming conventions for cross-platform reporting.
• Managing data Integration, ingestion, re-immersion, workflows and QA processes.
• Optimize dashboard performance and data refresh schedules to support near real-time reporting.
• Collaborate with marketing, analytics, and leadership teams to translate business requirements into scalable solutions
• Supported campaign analysis by feeding engagement data into Datorama dashboards.
• Documented Data Integration, Ingestion, harmonization and all processes and solutions in confluence
• POC on TCRM.
• Environment: Datorama, TCRM

Associate (Marketing Cloud Intelligence + SFMC) - Cognizant Technology solutions - Pune, India

(2021-03 - 2025-04)

• Good expertise on using Marketing Cloud Intelligence Connector between SFMC and Datorama. Good experience in working with Data streams, Integrating data from various Platforms and databases and other regular Dashboard configurations.
• Designed advance reports, dashboards and portals to monitor Top Performing campaigns, Data Stream Performance and connector's Integration between Source Platform and Intelligence
• Performing Data Validation between Source data and Platform data to monitor if the data is correctly integrated from connector between Platform
• Responsible for supporting day to day activities and work in Agile Environment
• Analytical thinking, ability to interpret and synthesize complex data and develop as per requirement
• Worked on various marketing modules SFMC modules like Journey Builder, Automation Studio, Data Extension, SQL Activity, building HTML email templates, Building Emails / Dynamic Interactive emails / Cloud pages using Ampscript & SSJS, Configuring Ad Studio audiences, and Building Interactive emails
• Designed and implemented SFMC Journey Builder campaigns to send automated birthday and anniversary emails. Configured entry sources, decision splits, and send activities to ensure timely and accurate delivery.
• POC on Pardot and Data cloud.
• Environment: Datorama, SFMC, Pardot

Analyst (Frontend+Email Development) - Eclerx Service Limited - Pune, India

(2018-07 - 2021-03)

• Worked on HTML, CSS, AMPScript to update HTML based responsive email templates and landing pages
• Enabled dynamic content and Personalization using AMPScript
• Used AMP Script to create various Email campaigns and analyzed campaign results and provide reports based on campaign Performance
• Good Understanding on all the Email Studio Modules
• Creating responsive and interactive web pages using CSS, JavaScript and bootstrap which increased user experience by 60%
• POC on SFMC (Email Studio, Journey Builder)
• Environment: Figma, HTML, CSS

Bachelor of Engineering - Electronics & Telecommunication - Sant Gadge Baba University (2018-05)

Polytechnic Diploma - Electronics Engineering - MSBTE, Mumbai Board (2015-05)

Secondary School Certificate Examination - MSBSHSE, Pune (2012-05)