Dheeraj Jha

Currently, a Manager – SEO/PPC/Social Media Analytics with 15+ years plus of experience. 10 years of experience in the leadership of direct and indirect staff. SEO client relationship management through Voice and Email, SEO team leadership, SEO campaign management and coordination with design and development teams to build user interface design and search engine friendly sites. Perform SEO Architecture activities including complete site audits and analysis on small and large scale websites.

Job description includes website source code analysis, keyword Analysis, research and recommendation, competitive analysis, content optimization, writing keyword rich page specific tags, link promotion, architecture analysis including server related issues, SEO advisor on custom site development, Ecommerce and open source development includes wordpress, drupal and so, SEO reports on campaign deliverables on ranking, traffic and recommendation, increasing the client's visibility and sales conversion. Expertise with Google Analytics, Statcounter analytics, SEO Tools such as backlink tracking tool, keyword analysis tool (Google Ad words, Keyword Discovery and Wordtracker), keyword density check tool, Link popularity check tool, SERP keyword tool and Google web optimizer A/B testing. Creation of SEO, PPC & SMO proposals to campaign progress report

Manager - SEO, Social Media & Analytics - Weblink.in Pvt. Ltd.

(2013-04)

A digital and interactive advertising agency offers online advertising, web design, SEO, social media marketing & SMS Marketing. As a SEO, Social Media & Analytics Manager, accountable for

• Responsible for the overall direction, coordination, development and evaluation of SEO, PPC, SMO staff
• Understanding the client needs and using the best of the SEO/SEM knowledge and research work to identify the marketing goals and strategy that best suits the client.
• Developing and Nurturing the client relations
• Creation of proposals, presentations and periodic reporting of tasks and documents to the clients which help them to approve the SEO/SEM plans.
• Evaluation and redirecting the SEO team efforts as per the client requirements. Also, seeks new opportunities to provide additional SEO/SEM services within existing client accounts.
• Works closely with the SEO / SEM team to ensure that all client deliverables are met and client expectations are exceeded. Continuously and actively monitoring and enhancing the processes to meet the market trends and client expectations.
• Act as Project Manager for tasks assigned to Design and Technical teams.
• Timely renewal of SEO/SEM programs to reduce the interruption in services provided to the clients.
• Providing the clients and the team members the industry updates and related articles.
• Mentor the team to grow on a daily basis.
• Carry out supervisory responsibilities in accordance with the organization's policies
• Works with Management to ensure all client contracts are in place and that pricing is captured correctly

SEO Project Leader - Weblink.in Pvt. Ltd.

(2009-05 - 2013-04)

As a SEO project leader, accountable for

• Optimize Websites for search engines: HTML, site structure, and page layout issues
• Research and resolve link architecture, html code, content and navigation issues
• Build quality link partners
• Identify and implement strategies for increasing traffic through organic search listings without creating the risk of sites being blacklisted
• Build on understanding of how search engines and their spiders work by conducting research and reporting key developments and news
• Continually monitor organic search rankings to maximize traffic and sales
• Provide ongoing SEO reports on campaign deliverables: ranking, traffic, conversions and other metrics (Google analytics, Web Stats and Stat counter or similar).
• Keyword research including cataloging and indexing target keyword phrases
• Keyword research using WordTracker, Overture, Google and internal tools
• Create, categorize, and refine keyword lists to drive qualified visitors client and partner sites
• Write or edit copy that is effective and search engine friendly
• Assist in layout of Web pages when needed

SEO Analyst - Weblink.in Pvt. Ltd.

(2007-06 - 2009-04)

As a SEO Analyst, accountable for Management and Execution of the search engine optimization programs that include:

• Complete website architecture and usability analysis
• Preparation of SEO Proposal report for various websites
• Keyword Analysis, Research and Recommendation - Proficiency with Overture, Wordtracker.
• Competitive Analysis and ongoing campaign reports.
• Monitor trends and tactics in the search engine industry.
• Web Promotion supported by article and resources writing.
• SEO Copywriting and Content optimization to ensure search engine friendliness
• Implementing search engine inclusion and directory submissions like Dmoz.
• Internal link structure optimization like Header & Footer navigation, Bread Crumb trial
• Google sitemap, ROR XML sitemap
• Provide ongoing SEO reports on campaign deliverables: ranking, traffic, conversions and other metrics (Web Stats, Stat counter and Urchin or similar).
• Client communication and relationship management

SEO Trainee - Weblink.in Pvt. Ltd.

(2006-04 - 2007-05)

As a SEO Trainee, accountable for

• Link building and effective usage of link building analysis tools.
• Writing keyword rich page specific Title, Meta, alt tags and H tags
• Creating page no found 404 for asp, .htaccess for Php and 301 redirecting domain URL Search engine friendly.
• Robots.txt file creation.

Post Graduation Diploma in Computer Software Technology - Computer Software Technology - Et & T Computer Education & Training Center

B.A - General Studies - Rajdhani College of Delhi University

Sr. Secondary - C.B.S.E.

Matriculation - C.B.S.E.