Dhruv Agrawal

Managed 10+ lakh Google Ads (Shopping & Performance Max) and Meta Ads budgets across 6+ e-commerce brands, leveraging SQL and Google BigQuery to optimize campaign performance and maximize ROAS. Improved campaign performance by increasing ROAS by 40% and reducing cost per conversion by 30% through campaign optimization, and data-driven decision-making using Google Ads, Meta Ads, SQL, and BigQuery. Built SQL pipelines in Google BigQuery to analyze campaign spend, CPC, CPM, CTR, CVR, conversion value, and SKU-level performance, enabling automated reporting and faster optimization decisions.

Performance Marketing & Data Analytics Intern - Quantacus AI

(2026-02)

• Managed 10+ lakh Google Ads (Shopping & Performance Max) and Meta Ads budgets across 6+ e-commerce brands, leveraging SQL and Google BigQuery to optimize campaign performance and maximize ROAS.
• Improved campaign performance by increasing ROAS by 40% and reducing cost per conversion by 30% through campaign optimization, and data-driven decision-making using Google Ads, Meta Ads, SQL, and BigQuery.
• Built SQL pipelines in Google BigQuery to analyze campaign spend, CPC, CPM, CTR, CVR, conversion value, and SKU-level performance, enabling automated reporting and faster optimization decisions.
• Performed product feed optimization, SKU segmentation, custom label implementation, and pricing analysis to enhance Google Shopping campaign performance and product visibility.
• Collaborated directly with client stakeholders, presenting campaign performance, discussing Google Ads and Meta Ads strategies, and recommending data-driven optimizations to improve marketing outcomes.

Bachelor of Technology - Civil Engineering - Indian Institute of Technology (Indian School of Mines) (2026-05)