Dhruvi Singh

Growth operator, business builder and marketing strategist with 10+ years of experience scaling communities, businesses and commercial initiatives across startups, creator businesses and consumer brands. Throughout my career, I've built growth engines that connect strategy, marketing, operations and community to measurable business outcomes. This has included scaling The Good Community from 0 to 160,000+ members, generating ₹20L through community-led campaigns, increasing active engagement at DIY.org from 3.6% to 15.7%, and growing The Family Band India into a premium entertainment brand trusted by Netflix, Amazon, Reliance and other leading organisations, delivering 1,000+ live experiences while building 50M+ cumulative organic digital reach.

Since 2024, I've expanded this operating model by integrating AI into research, marketing and business operations, designing systems that automate repetitive work, improve decision-making and increase execution capacity while preserving human judgment for strategic and commercial decisions.

Growth Operator | Business Builder | AI-Enabled Operations at Independent (2024-01 – Present)

Following my role at The Good Glamm Group, I focused on modernising The Family Band India's commercial operations while helping founder-led businesses apply AI to growth, marketing and operational workflows. Rather than treating AI as a standalone function, I used it to redesign how businesses research, sell, organise knowledge and execute work.

• Designed an AI-enabled business development system that transformed TFBI's sales process from manual prospecting into a structured workflow for identifying qualified leads, tracking relationships and preparing personalised outreach.
• Built a central business knowledge system to capture leads, client conversations and commercial decisions, reducing dependence on individual memory and improving continuity across the business.
• Developed repeatable operating processes and documentation standards so commercial workflows remained consistent, scalable and easy to hand over as the business evolved.
• Designed and tested AI-assisted workflows across research, content, marketing and business operations, improving execution speed while keeping commercial decision-making human-led.
• Completed the Generative AI Mastermind (Outskill) and applied those capabilities directly to live commercial systems within founder-led businesses.

Head of Growth & Community at The Good Glamm Group - The Good Community (2023-05 – 2024-05)

Built and scaled The Good Community from the ground up across five brand verticals, owning the complete community lifecycle from acquisition and engagement to retention and monetisation for one of India's largest brand-owned WhatsApp communities.

• Grew the community from 0 to 160,000+ members in 13 months through CRM, app notifications, social channels, influencer partnerships and referral programs.
• Generated ₹20L across 15 commercial campaigns, turning community into a measurable revenue channel through partnerships with brands including Nykaa, Nestlé, Sanofi and ZEE5.
• Built Community Champs (100+ leaders) and a Student Ambassador Program (2,500+ participants), creating a scalable peer-led engagement model.
• Tripled engagement and user-generated content through creator-led campaigns, structured participation programs and community challenges.
• Worked closely with product, CRM, content and partnerships teams to align community initiatives with business and revenue goals.

Team Lead – Community & Engagement (Promoted: Manager → Senior Manager → Team Lead) at DIY.org - a social learning app for kids (2021-08 – 2023-04)

Led global community operations for a creator learning platform serving users in 150+ countries, overseeing engagement strategy, content systems, retention and community growth.

• Increased monthly active engagement from 3.6% to 15.7% by redesigning participation systems, content formats and community engagement loops.
• Delivered 500+ live workshops with participation rates averaging approximately 80% across global cohorts.
• Built a creator ecosystem generating 2M+ pieces of user-generated content, reducing content acquisition costs while improving organic discovery.
• Designed gamified experiences including progression systems, clubs and structured challenges to strengthen long-term engagement and retention.
• Identified and launched DIY for Classrooms, opening the company's first institutional B2B revenue stream beyond its consumer business.

Co-Founder & Commercial Lead at The Family Band India (2014-09 – Present)

Built one of India's leading live entertainment businesses from the ground up, leading commercial strategy, marketing, operations and business development while growing the company into a trusted entertainment partner for enterprise clients.

• Managed commercial relationships across 1,000+ live engagements with clients including Netflix, Amazon, Salesforce, Reliance, Wipro, Nokia, Mondelez, Skechers, Nykaa and Royal Enfield.
• Built a content-first marketing strategy that generated 50M+ cumulative organic reach across YouTube and Instagram, turning digital content into a consistent source of inbound corporate enquiries.
• Owned pricing, forecasting, P&L, contract negotiations and business development across performances, brand partnerships and original music projects.
• Built the company's operational infrastructure across production, rehearsals, logistics, artist management and client delivery, supporting weddings, corporate events, concerts and international performances.

Business & Operations Lead at J&D Media Labs (now Lowkey LOUD Mumbai) (2015-04 – Present)

Co-led a creative production studio delivering music and audio production for advertising agencies, independent artists and film projects.

• Managed business development, client relationships, contracts and end-to-end project delivery.
• Coordinated production, vendors and creative teams across campaigns for Uber, Lenovo, Intel, Mother's Recipe and Big Bazaar.

Events, Content & Artist Management at Freelance (2014-01 – 2021-12)

Delivered 50+ live events annually across entertainment, corporate and brand sectors.

Vocal Coach at KYT Academy (2020-06 – 2021-08)

Designed and delivered structured vocal performance programmes for students worldwide.

Bachelor of Mass Media in Mass Media – Bunt Sangha's SM Shetty College of Science, Commerce and Management (2014-01 – 2017-12)

Bachelor of Mass Media in Mass Media – University of Mumbai (2014-01 – 2017-12)