Content & Creative Strategist at Joyspoon Premium Mukhwas (2026-02 – 2026-08)
- Owned end-to-end content strategy and creative execution across Instagram and Pinterest, growing organic reach from ~2,000 to 4,500+ and story views from 100 to 400+ within months.
- Designed the complete social media grid from scratch — visual identity, colour palette, and content calendars — for two simultaneous campaigns: Norman Mukhos and the Aam Papad Summer Box.
- Wrote copy for and produced 45+ pieces of original content (posts, reels, stories); appeared as on-screen brand face in select brand content.
- Built the influencer marketing programme from zero — created a customized creator contract and independently reached out to, negotiated with, and onboarded 100-150 food, lifestyle, regional, and religious creators, running collaborations spanning UGC and product seeding.
- Secured brand collaborations with other startups, expanding cross-promotional reach beyond Joyspoon's own audience.
- Led product and content shoots end-to-end and built and grew the joyspoon.in community, alongside a content and copy revamp of the Joyspoon website.
- Conceptualised and built a branded photo booth (Mukhwas bottle-shaped, fit for 3-4 people) for experiential marketing; negotiated a complimentary photoshoot worth Rs. 8,000-9,000 through referral partnerships.
- Designed branded collateral including sample cards (with all Aam Papad orders), postcards (in Summer Box packaging), and a Diwali hamper.
- Planned and executed 2 brand activations — MICA College event and Basera community tasting event — owning concept, logistics, and on-ground execution for 25-30 attendees each.
- Coordinated with 2-3 external agencies on ongoing creative and marketing deliverables.
Marketing Intern at Gulab Oil & Foods and VAANI Studio (2025-03 – 2025-05)
- Conducted large-scale competitive price analysis across 13+ platforms including Blinkit, Amazon, and brand websites, spanning Ahmedabad, Gujarat, and Maharashtra.
- Directed a Blinkit product photoshoot covering 30-35 SKUs and wrote product and carousel copy across Blinkit, Amazon, and Flipkart listings, plus social media stories for the campaign.
- Contributed to research and ideation for the Gulab Goodness summer campaign (cold-pressed oil line), which went live with strong results.
- Identified and coordinated influencers for the True Story brand campaign to drive outreach and engagement.
- Led on-ground coordination and lead management for 4 large-scale events: Drum Circle, Treasure Hunt, MasterChef, and Her Community Space.
- Managed social media strategy and content ideation simultaneously for 2 brands: Gulori and client brand BLND.
- Assisted on 2 product shoots, contributing to visual styling and execution; featured as on-screen brand face for multiple client pages.
- Prepared final client settlement documents to facilitate smooth payment processes.
Marketing Intern at JustDogs (2024-11 – 2025-01)
- Wrote 3-4 YouTube scripts and produced social media creatives to boost brand visibility and audience engagement.
- Built a comprehensive outreach database of 15-20 NGOs, schools, cafes, hostels, and influencers, conducting daily outreach to grow brand partnerships.
- Performed daily competitor analysis tracking Royal Canin and other major pet food and lifestyle brands.
- Liaised with 2-4 agencies on marketing deliverables; supported influencer and hotel partner negotiations.
- Wrote content for 2 new website pages and contributed to product listings and website enhancement.
Marketing & Finance Intern at Clear Premium Water (2024-05 – 2024-07)
- Conducted field market research across 45-50 retail stores in premium localities across Ahmedabad, monitoring brand presence and competitor activity daily.
- Pitched the brand to ~20 potential clients, coordinating with the sales team to close distribution deals.
- Managed a PR publication list of 10+ media outlets for consistent brand coverage; developed a CSR proposal targeting old age homes.
- Handled invoicing and billing using Tally Prime; conducted multi-region market research across Gujarat and Maharashtra.
Observership — Clinical Psychology at GIPS Psychiatric Clinic & Deaddiction Centre (2022-08 – 2022-10)
- Observed 20+ clinical sessions covering schizophrenia, bipolar disorder, and addiction, building an understanding of human behaviour directly applicable to consumer insight and brand strategy.
