Diding Phaipi

Product Designer with 4+ years of experience designing digital products across SaaS, fintech, authentication, and mobile platforms for both enterprise and consumer users. Skilled at turning complex workflows into simple, intuitive experiences while balancing user needs, business goals, and technical constraints. Experienced in leading end-to-end product design across onboarding flows, dashboards, verification systems, and scalable design systems from early discovery and UX thinking to high-fidelity design and developer handoff.

Product Designer at Indiassetz (2026-03 – Present)

• Led redesign of onboarding, post-login, and home experiences, improving navigation clarity, usability, and first-time user engagement.
• Owned the end-to-end product design process as the sole designer, driving UX decisions across mobile and web platforms from discovery to delivery.
• Partnered closely with Product and Engineering teams to align user experience with business goals, technical feasibility, and product roadmap priorities.
• Conducted UX audits, workflow analysis, and interaction planning to simplify complex user journeys and improve overall product usability.
• Delivered premium digital experiences for ARCA Alternatives, strengthening the platform's visual direction and institutional brand positioning.
• Built scalable UI foundations, reusable components, and design patterns to improve consistency, reduce design debt, and streamline development.

Product Designer at Acviss Technologies (2024-02 – 2026-02)

• Led product design for enterprise web and mobile platforms focused on authentication, traceability, and anti-counterfeiting solutions across regulated industries.
• Simplified complex operational workflows into scalable, user-friendly product experiences that improved usability and task efficiency.
• Crafted verification and scanning journeys that strengthened user trust through clear feedback, intuitive flows, and rapid comprehension.
• Built scalable design systems and reusable components that improved design consistency and accelerated product delivery.
• Partnered with Product, Engineering, and stakeholders to translate business requirements into practical, high-impact user experiences.
• Delivered production-ready interfaces and interactive prototypes that streamlined developer handoff and reduced implementation iterations.
• Contributed across Agile product cycles, balancing business priorities, technical constraints, and user experience quality.

UI/UX Designer at Quality Wealth (2022-04 – 2023-12)

• Simplified enterprise dashboards and workflow-driven platforms to improve usability and operational efficiency.
• Created user flows and interactive prototypes to align Product, Engineering, and stakeholder expectations.
• Built reusable components and scalable design patterns to improve consistency across products.
• Streamlined design workflows using Auto Layout and component-based systems in Figma.
• Collaborated within Agile teams to deliver scalable solutions across fast-paced product cycles.

Bachelor of Design (B.Des) in Product Design – Symbiosis Institute of Design, Pune (2021-07)