Digital Arjun

Results-driven Digital Marketing and SEO professional with 6+ years of experience driving organic growth across fintech, ed-tech, and e-commerce businesses. Proven expertise in Technical SEO, Enterprise SEO, AEO, GEO, ASO, and Performance Marketing, having scaled websites to 210K+ monthly organic users, increased Domain Authority by 32%, and reduced Customer Acquisition Cost by 25%. Skilled in translating complex technical SEO improvements into measurable business outcomes through close collaboration with Product, Engineering, and Content teams.

Adept at leading cross-functional marketing teams and building scalable, data-driven SEO strategies for large, high-traffic websites.

Senior SEO Specialist / Senior Digital Marketer at Planify (2024-10 – Present)

• Scaled organic traffic to 210,000+ monthly users, achieving 40% YoY growth through Technical SEO, AEO, GEO, and ASO initiatives.
• Increased Domain Authority from 28 to 37 (+32%) using authority-focused link acquisition and content strategies.
• Reduced Spam Score by 40% through backlink audits, technical clean-up, and SEO governance.
• Managed enterprise Technical SEO, including crawlability, indexation, XML sitemaps, robots.txt, canonicalization, redirects, and structured data across 500+ pages.
• Reduced crawl errors by 60%+ using Screaming Frog and Google Search Console.
• Improved Core Web Vitals (LCP, CLS, INP) in partnership with Product and Engineering teams.
• Implemented FAQ, Article, Organization, and Breadcrumb schema, increasing organic CTR by 25%.
• Built AEO and GEO strategies that increased zero-click search visibility by 3x.

Digital Marketing Manager at Maantech | College Tour (2024-04 – 2024-09)

• Led a 15-member cross-functional marketing team across SEO, PPC, and Social Media.
• Increased website traffic by 20% through integrated organic and paid marketing campaigns.
• Reduced Customer Acquisition Cost by 25% through audience targeting, bid optimization, and campaign refinement.
• Improved website conversion rate by 15% through landing page optimization and CRO initiatives.
• Increased organic search traffic by 10% through keyword research, content gap analysis, and Technical SEO improvements.
• Managed Google Ads and Meta Ads campaigns with continuous A/B testing and performance optimization.

Digital Marketing Manager at Usedon Computer India Pvt. Ltd. (2022-03 – 2024-04)

• Improved overall marketing ROI by 10% through KPI-driven campaign optimization.
• Increased LinkedIn and Instagram followers by 30% while improving engagement by 40%.
• Optimized email marketing campaigns, increasing open rates by 15% and CTR by 20%.
• Increased lead pipeline contribution by 18% using audience segmentation and personalized campaigns.
• Collaborated with Sales, Design, and Content teams to improve campaign performance and lead quality.

Digital Marketing Team Leader at BPAC IT Solution (2020-01 – 2022-02)

• Led digital marketing initiatives across SEO, paid campaigns, and growth marketing projects.
• Increased website conversions by 25% through funnel optimization and integrated marketing strategies.
• Improved customer retention by 15% and Customer Lifetime Value by 20%.
• Reduced manual campaign effort by 35% through marketing automation.
• Mentored junior team members and developed SOPs to improve campaign execution and reporting quality.

Bachelor in International Hospitality Business Management – Kurukshetra University (2014 – 2018)