Dinesh M

Campaign Management and Ad Operations professional with 5.8+ years of experience managing end-to-end digital advertising campaigns across Direct IO, Programmatic, Sponsorship, and Marketplace channels. Experienced in campaign execution, optimization, account management, billing, performance reporting, and stakeholder collaboration. Seeking a Campaign Manager or Media Operations role to leverage my expertise in delivering high-performing campaigns and driving operational excellence.

Ad Operations Specialist (CTV/OTT) | Campaign & Account Manager at IWM Technology (2024-04 – Present)

Managed end-to-end execution of CTV advertising campaigns across Direct Sales, Direct IO, Programmatic, Sponsorship, FTMP Marketplace, ITG, Kids, and Non-Kids inventory, from campaign setup through optimization, reporting, and billing.

• Managed campaign execution and billing for $8.5M+ in Direct IO and Programmatic CTV media spend, ensuring accurate delivery, pacing, and financial reconciliation.
• Successfully launched and managed CTV campaigns for leading global brands, including LEGO, Hasbro, Spin Master, VTech, JAKKS Pacific, AARP, Grand Canyon University, Credit One Bank, Oak Street Health, Bazooka Companies, and ABCmouse.
• Monitored campaign pacing and delivery performance, optimized campaign performance, generated reports, and proactively resolved trafficking, inventory, and delivery issues to ensure successful campaign delivery.
• Served as the primary operational contact for assigned advertiser accounts, overseeing the complete campaign lifecycle from trafficking and launch through optimization, reporting, and billing.
• Executed and optimized campaigns using leading ad tech platforms including SpringServe, Magnite, Xandr, PubMatic, Index Exchange, and TeqBlaze, ensuring seamless campaign execution across premium CTV/OTT inventory.

Creative Auditor & IQA at Dentsu (2021-04 – 2024-04)

Audited digital advertising creatives received from multiple media agencies, ensuring timely review and approval within defined SLAs.

• Reviewed and approved/rejected online advertisement creatives based on AppNexus policies, brand safety standards, and quality guidelines using the AppNexus auditing tool.
• Performed quality assurance audits on campaign setups as part of the Internal Quality Audit (IQA) process, ensuring operational accuracy and compliance before campaign launch.
• Collaborated with cross-functional teams to identify quality issues, recommend corrective actions, and improve campaign setup accuracy.
• Developed strong knowledge of AppNexus technologies, workflows, and advertising policies, maintaining high audit quality and consistency.

YouTube Content Creator | Digital Media at Self-employed (2025-06 – Present)

Produced and published digital media content across platforms.

• Produced and published 120+ videos, achieving 2.3M+ lifetime views and 550+ subscribers.
• Managed the complete content production lifecycle, including recording, editing, thumbnail design, SEO, publishing, and performance analytics.
• Created and published both short-form and long-form gaming content.
• Analyzed YouTube performance metrics to evaluate content performance and audience engagement.
• Used DaVinci Resolve, OBS Studio, Canva, and YouTube Studio for content production, editing, publishing, and analytics.

SSLC in CBSE – DAV Boys Senior Secondary School, Chennai (2005 – 2014)

HSC in Commerce & Computer Science – Gill Adarsh Matriculation & Higher Secondary School, Chennai (2015 – 2017)

Bachelor of Commerce in General – Apollo Arts & Science College, Chennai (2017 – 2020)