Dinesh Reddy

Strategic Operations & Concept Manager with 17+ years of experience in retail operations, merchandising, planning, HR operations, and business management. Proven expertise in managing 150+ retail counters across major formats and 10 airport EBO locations, overseeing revenue of approximately ₹15 Crore. Skilled in driving profitability, inventory optimization, KPI improvement, team leadership, compliance management, and data-driven decision-making through Power BI, Python, SAP, and Advanced Excel.

Certified BCAS Airport Security Coordinator (ASCO) with extensive experience in high-security retail environments.

Operations & Concept Manager at SJPL (2013-01 – Present)

• Lead end-to-end operations, merchandising, planning, and financial performance for Pretty Women, Belleblue, and Zingg concepts.
• Manage a network of 150+ retail counters and 10 airport EBO stores.
• Oversee annual revenue responsibility of approximately ₹15 Crore.
• Lead teams of 40–150 employees including Area Leads, Store Managers, and Visual Merchandising teams.
• Drive KPI improvements across ASP, UPT, CR, ATV, STR, and LFL metrics.
• Implement strategic stock allocation, inventory optimization, RTV, and IBT processes.
• Serve as BCAS Airport Security Coordinator (ASCO) ensuring compliance and security governance.

Sr. Operations & Recruiter at HUSYS Consulting Pvt. Ltd. (2011-11 – 2013-01)

• Managed recruitment operations, workforce planning, and client delivery.
• Ensured compliance with operational and safety standards.

Sr. Operations & Recruiter at Manavi Technologies (2011-08 – 2011-10)

• Managed sourcing and recruitment for technical and engineering positions.

B.Tech in Computer Science Engineering – Vijaya Rural Engineering College (2006)