Dipj Nath

Results-driven Marketing & Business Development professional with 4+ years of experience in the education and corporate sector, specializing in institutional marketing, student acquisition, brand visibility and revenue growth. Proven ability to lead outreach campaigns, manage cross-functional coordination, plan budgets, and drive admissions-focused marketing strategies. Adept at building long-term partnerships with schools, institutions, and corporate clients.

Seeking a senior/managerial role where strategic thinking and execution excellence can contribute to organizational growth.

Marketing Officer - The ICFAI Foundation for Higher Education - Guwahati

(2026-03)

Working as a Marketing Officer at ICFAI, Guwahati, responsible for lead generation, student counselling, promotion of academic programmes, and admission conversion. Conducting career counselling programmes and student awareness activities at schools to promote higher education opportunities, building institutional relationships, managing prospective student follow-ups, and maintaining admission reports to achieve enrolment targets and strengthen the institution’s presence across Northeast India.

Marketing Executive - The down town school Guwahati - Guwahati

(2022-03 - 2026-03)

• Engaged in both B2B and B2C sales activities.
• Identified and converted prospective leads into clients.
• Conducted product presentations and demonstrations for potential customers.
• Conducted comprehensive market research to identify potential clients and emerging business opportunities.
• Built strong relationships with new and existing clients to ensure long-term business growth.
• Maintained and updated client records systematically within the CRM database for accurate tracking and follow up.
• Developed and executed effective sales strategies, client service initiatives and retention plans, analyzed sales data to refine and optimize marketing efforts.
• Contributed to the preparation of business proposals, sales presentations and product demonstrations to support business development initiatives.
• Lead generation campaigns through diverse channels such as cold calling, direct marketing, email campaigns and field marketing.
• Executed field marketing activities to promote brand visibility and engage directly with target audiences.
• Generated qualified leads through strategic outreach and conversion-driven campaigns.
• Organized and conducted in house promotional events to enhance potential target engagement and facilities awareness.
• Developed and introduced creative marketing strategies tailored to target market needs and industry trends.
• Coordinated with multiple departments to identify development gaps and generate innovative ideas for growth.
• Maintained and updated data information systematically within the CRM for effective communication and tracking.
• Implemented new features and tools to improve marketing efficiency and campaign performance.
• Managed end-to-end lead generation and conversion processes to drive revenue growth.
• Conducted in-depth research on creative content trends to support marketing campaigns and audience engagement.
• Designed and introduced visually compelling creative photos to enhance brand messaging and campaign appeal.
• Strengthened brand awareness through targeted initiatives in offline platforms.
• Planned and executed outreach events to build community engagement and expand market presence.
• Conducted cold calling and ensured consistent follow ups to convert prospects into clients.
• Prepared comprehensive marketing budgets and calendars to align campaigns with organizational objectives.

Business Development Associate - Nano Informatics Pvt Ltd

(2021-02 - 2021-10)

• Conducted B2B and B2C business development activities, focusing on lead conversion and client acquisition.
• Delivered product presentations and demonstrations to prospective clients.
• Maintained systematic client records and supported retention initiatives.
• Assisted in proposal preparation, sales reporting, and market research.

Business Development Executive - Bisleri International Pvt Ltd

(2019)

• Identified and developed new business opportunities to expand Bisleri's market presence in both B2B and B2C segments.
• Built and maintained strong relationships with distributors, retailers, and institutional clients to ensure consistent product availability and brand visibility.
• Conducted regular market research and competitor analysis to assess trends and identify potential areas for growth.
• Negotiated and finalized contracts with key clients and partners, contributing to increased sales volumes.
• Ensured timely execution of delivery schedules and resolved distribution challenges to maintain customer satisfaction.

Emergency Medical Technician (Intern) - Guwahati Medical College and Hospital

(2015)

• Assisted in the initial assessment of patients in emergency and trauma care units.
• Supported emergency procedures such as drawing blood, wound dressing, bleeding control, splinting and patient immobilization.
• Developed knowledge in infection control practices, patient handling techniques and hospital emergency response systems.
• Gained hands-on experience with medical devices such as trauma kits.

Bachelor - Trauma Emergency and Disaster Management - Assam down town University (2014)

Diploma - Computer Application and Management - Epitome (2021)