Divya Thyliyannan

Results-driven Digital Marketing Professional with 7+ years of experience in SEO, Performance Marketing, Google Ads, and Meta Ads across B2B, B2C, Industrial, and E-commerce sectors. Skilled in Technical SEO, PPC Campaign Management, Lead Generation, GA4, GTM, Conversion Optimization, and Content Strategy. Experienced in improving organic traffic, optimizing ROAS, and executing data-driven digital marketing campaigns across search and social media platforms.

Senior Digital Strategist - AGT India

(2022-05 - 2026-05)

• Managed SEO and paid marketing campaigns across industrial, automotive, and B2B sectors.
• Executed Google Ads campaigns including Search, Display, Shopping, Performance Max, and Demand Gen campaigns.
• Planned and optimized Meta Ads campaigns focused on lead generation and conversion improvement.
• Conducted Technical SEO audits, keyword research, competitor analysis, and content optimization to improve search visibility.
• Regularly monitored KPIs including ROAS, CPL, CPA, CTR, and conversion rates.
• Performed landing page optimization and A/B testing to improve campaign performance and user engagement.
• Collaborated with content and development teams to improve website performance and SEO effectiveness.
• Generated campaign insights and performance reports using analytics and reporting tools.

Digital Marketing Executive - Leapsurge

(2022-01 - 2022-05)

• Executed on-page SEO, Technical SEO, and link-building strategies to improve website rankings.
• Conducted keyword research and competitor analysis to identify growth opportunities.
• Optimized website content and landing pages for better SERP performance and engagement.
• Generated SEO reporting, traffic analysis, and website optimization activities.

SEO Specialist - Ripple Mind

(2021-02 - 2021-12)

• Implemented SEO and PPC strategies across Google Ads and Facebook Ads platforms.
• Managed keyword optimization, audience targeting, and campaign performance tracking.
• Analyzed website and campaign data using Google Analytics and Search Console.
• Improved campaign performance through continuous optimization strategies.

BE - Computer Science and Engineering - P.A College of Engineering and Technology, Pollachi (2014)