Sr. Manager – Merchandiser at JDC (Jansons Clothing) (2024-01 – Present)
Planned and developed seasonal men's wear ranges aligned with brand identity and market trends.
Designer & Production In-Charge at Vel Apparels (2021-01 – 2024-12)
- Planned season-wise men's wear assortments for MBO channels based on regional demand.
- Managed end-to-end product development from sampling to bulk production.
- Handled vendor sourcing, cost negotiations, and margin optimization.
- Ensured fit, fabric, and quality compliance across all styles.
- Monitored production timelines and ensured on-time dispatch to MBO stores.
- Analyzed sell-through, size ratios, and stock rotation for performance improvement.
- Coordinated replenishment, stock balancing, and markdown planning with sales teams.
- Prepared MIS on sales, inventory, and margins to support business decisions.
Designer & Merchandiser at Four Brothers Apparels (2010-01 – 2021-12)
Brands: Kidz Play & New Roads
- Led new kids wear collection development, from concept design to bulk production.
- Increased company sales turnover from lakhs to crores through product innovation and market expansion.
- Expanded the customer base from a few buyers to hundreds across new market areas.
- Designed new shirt collections and developed product catalogues for marketing.
- Handled production sourcing, merchandising, and marketing development.
Production Co-Ordinator & Quality Control at S.P. Apparels Ltd. (2006-01 – 2010-12)
- Managed production coordination and end-to-end quality control for kids' knitted export garments.
- Achieved zero inspection failures throughout the tenure by maintaining strict quality standards.
- Improved production efficiency through effective workflow monitoring and coordination.
- Ensured consistent garment quality aligned with buyer and export requirements.
