Asst. Professor, Business Management & Marketing
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Dynamic and research-driven Assistant Professor with a Ph.D. in Business Policy and Administration, specializing in Customer Satisfaction in Micro Health Insurance (MHI). Passionate about Consumer Behavior, Branding, and Sustainable Tourism, Brand Loyalty with extensive experience in academic research, curriculum development, and student mentorship. Published author with research featured in ABDC, Scopus, UGC CARE and peer-reviewed journals. Published two sole authored books along with book chapters on financial security, insurance, and sustainable business practices, including publication in international platforms like IGI Global, USA.
Adept at guiding students in research, having mentored over 100+ undergraduate researchers, with award-winning projects.
Dr.
Sayyad is an accomplished academician with extensive experience in teaching, research, and curriculum development in the field of Commerce and Management. With a Ph.D. in Commerce (Micro Health Insurance), she currently serves as an Assistant Professor at R.A.
College of Commerce and Economics (Empowered Autonomous), affiliated with the University of Mumbai. She has previously held the position of Department Head for the BBI Program at Sheth N.K.T.T. College, contributing significantly to NAAC documentation and academic administration.
Dr. Sayyad has authored textbooks including Industrial Marketing and Global Management Theories and Styles, and has presented and published numerous research papers in national and international journals. She has mentored over 100 students in research projects and has been invited as a resource person, panel speaker, and external examiner at various academic institutions.
Her professional approach combines academic rigor with practical insights, especially in the areas of family business, insurance, and retail management.
Dr.
Sayyad completed her Ph.D. in Commerce and Management (Business Policy and Administration) on the topic "Micro Health Insurance (MHI): A Comparative Study Between Conventional Health Insurance and Community-Based Health Insurance in Mumbai and Thane." Her research focused on analyzing the various factors that affect the customer Satisfaction in Micro insurance models. The study offered a comparative evaluation of formal insurance models and community-based alternatives, highlighting the gaps in financial protection, claim settlement, and awareness. Her work contributes valuable insights into health financing strategies aimed at promoting inclusive and sustainable healthcare access in urban India.
