Over 19 Years experience in commercial domain in various industries like FMCG, Healthcare, Pharma, Paints
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Highly accomplished and results-driven sales-finance professional with over 19 years of experience in managing profitability of the business by driving sustainable operational excellence and commercial hygiene. A change agent who has achieved significant milestones across the career while working with Companies like Asian Paints, Novartis, GSK Consumer Healthcare, Hindustan Unilever & Pureplay (Plum). Specialist in managing G2N, DMS, Rebate, PnL, Customer, Vendor, Stakeholder, Vendor & Customer reconciliations, Team, Accounts and finance to deliver business support function sustainably and efficiently.
Outstanding reputation in developing plans that result in enhanced customer service and cost optimization. Known for handling and motivating teams that exceedingly deliver corporate expectations.
Assistant Manager – Sales Commercial (Accounts & Finance) at Pureplay Skin Sciences (India) Pvt Limited – Plum (2024-09 – 2025-02)
Led the commercial process for Offline Sales (GT & MT), building internal controls on discounts, margins, trade schemes, BA payouts, Display and other incidental business requirements. Drafted and implemented SOPs for offline sales commercial, monitoring regional PnL and analysing the business items with the regional manager, closely working with them on Regional business support. GT & MT distributor & Key account reconciliations and Pan-India receivable management and cash flow monitoring along with a team.
Assistant Manager – CD Finance – South Region at Hindustan Unilever Limited (2020-04 – 2023-10)
• Functional Leadership: Partnered with Sales, Customer Marketing, Customer Service, Regional Leadership, and Central Teams (SC Finance, P2P, Tax) to drive priorities; supported Trade Marketing on scheme design and approval processes.
Distributor Lifecycle Management: Spearheaded onboarding, DMS implementation, and ensured timely closure of full & final settlements for exiting distributors. Credit &
• Order Management: Managed credit evaluation, receivables, overdue analysis, bounce case reviews, order processing, and facilitated legal action for delinquent accounts.
• Claims Governance: Owned trade scheme management, claims processing, damage/expiry return governance, and NOC closures. Compliance &
• Systems Proficiency: Maintained commercial hygiene through audits, internal controls, distributor scorecards, and strong working knowledge of SAP, DMS.
Assistant Manager – Commercial Finance at GSK Consumer Healthcare Limited (Merged with HUL) (2015-10 – 2020-03)
Spearheaded a 12-member team managing end-to-end G2N and rebate settlements, including governance, audit compliance, and centralized processing. G2N Spends Management & Governance Lead. Key contributor to automation of G2N spend processes through CRM and DMS integration. Achieved 100% No Due Certificate collection from distributors for 5 consecutive years. Successfully executed internal audits with zero observations, reinforcing strong compliance and control environment.
Regional Commercial Executive at Novartis India Ltd – OTC BU (Merged with GSK CH Ltd) (2012-05 – 2015-09)
P&L Management and Monitoring for 4 warehouses in South and 5 warehouses in East region handled by CFA and ensuring adherence and compliance to company policies. Regional administration for South and East region.
Visits and audits to be made as per pharma / drug regulations. Organising meetings with CFAs for process improvements and streamlining processes to ensure smooth functioning of business operations. Setting benchmarks for settlement of customer deliverables. Handled AR profile for the both the regions including settlement of Claims on trade spends. Spearheading the entire commercial operations to achieve seamless, cost-effective solution for a sales support function. Procurement of inputs on account of trade spends.
Senior Officer – Commercial at Asian Paints Limited (2005-05 – 2012-05)
P&L management & monitoring for ensuring smooth commercial operations at 3 warehouses and 1 mother warehouse of Bangalore in adherence to company policies and 5S. Periodic settlement of customers various deliverables like gifts, credit notes etc. Review P/L of the region and initiating ways to optimise the overheads.
Spearheaded in designing and implementing warehouse management system in SAP for all warehouse of South Division (15 warehouses) and setup of Mother warehouse for Karnataka Region. Handled 4 warehouses independently ensuring smooth movement of goods under order to billing cycle. Handled company's various sales promotional expenses and input settlements like credit notes etc.
Junior Officer – Commercial at Asian Paints Limited (2005-05 – 2012-05)
Set up new process to ensure timely payment to vendors and contractors. Streamlined the existing payment process and implemented adequate payment controls. Monitored the budgets of the CC and suggested ways to optimise the overheads.
Master of Commerce in Commerce – Mysore University
Certificate in Management in Management – Brilliant School of Management
Bachelor of Commerce in Commerce – Karnataka University