Senior Creative Producer & Strategist
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Driven by a lifelong passion for visual storytelling, I've grown from a childhood fascination with camera work to leading large-scale marketing initiatives. A Mass Communication graduate, I bring over 8 years of experience in building creative ecosystems, scaling teams, and delivering campaigns for brands like Netflix, Crocs India, Zee Music, and Mensa Brands. With expertise in video production, post-production, digital marketing, and creative direction, I excel at transforming ideas into compelling narratives that elevate brand identity.
Calm leadership, precision, and a strong eye for detail define my approach. Today, as Chief Creative & Marketing Officer at YOS Sports Health, I channel this passion into impactful storytelling that inspires audiences and drives brand growth.
Media Head - YOS Sports Health
(2025-06)
Driving comprehensive branding and marketing initiatives for YOS while serving as creative strategist for the podcast 'Haal Chaal aur Sawaal'.
Senior Marketing Producer - Mintobay
(2024-09 - 2025-07)
Maintained brand image for leading clothing brand hub, driving creative ideas from concept to execution for online and offline marketing campaigns.
Freelance Producer Director - Mensa Brands
(2023-01 - 2024-10)
Spearheaded over 25 projects, orchestrating end-to-end production processes from conceptualization to execution, delivering results that exceeded expectations.
Content Producer - aapkapainter.com
(2022-06 - 2023-05)
Conceptualized innovative marketing campaigns that increased brand visibility and customer engagement. Collaborated with cross-functional teams to develop brand messaging and positioning.
Post Producer & Creative - Flock
(2021-01 - 2022-01)
Worked as a creative editor and also created trailers as well as participated in PR-related work that includes social media and application promotions.
Media Producer - Constitution Club Of India
(2019-08 - 2020-01)
Handled video production and photo journalism, covering various events and editing diverse video content for prestigious institution. Captured live events with professional equipment, creating engaging social media content using photos, videos, and graphics to increase followers and engagement.
PR & Documentary Filmmaker - MP Rajiv Pratap Rudy
(2018-07 - 2019-01)
Developed video content for 2019 Lok Sabha Election. Managed all social media platforms professionally. Served as personal photographer during election campaign. Active member of ground campaign team. Created documentaries on government scheme.
Founder - Pitara Production
(2016-08 - 2018-06)
Built self-made production house from ground up, managing video content and production across all genres. Directed and shot films, handled camera and editing work, developed content and managed PR.
Bachelor's degree - Mass Communication - ISOMES (News24) (2015 - 2018)
Abhinav Public School (2011 - 2013)
