Etta Shruti
Operations and Logistics Management| Senior Student Recruitment|Business Development | Sales
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About
Results-driven Business Development and Student Recruitment professional with 5+ years of experience spanning international education, admissions counselling, sales conversion, lead generation, CRM management and relationship management. Generated €294,750 in tuition revenue within 8 months and counselled 200+ international students across undergraduate and postgraduate programmes. Experienced in managing the student journey from enquiry through enrolment, maintaining recruitment pipelines and delivering consultative, customer-focused guidance.
Experience
Senior Advisor – Student Recruitment & Admissions - Global University Systems (BSBI)
(2025-08 - 2026-07)
- Generated €294,750 in tuition revenue through successful student enrolments within 8 months, supporting recruitment and revenue objectives.
- Counselled 200+ prospective international students on undergraduate and postgraduate programmes, scholarships, visa requirements and career pathways.
- Managed the end-to-end admissions journey from initial enquiry and programme selection through application support and enrolment.
- Maintained accurate CRM records and monitored lead status, application progress, conversion rates and enrolment pipelines.
- Built trusted prospective-student relationships through consultative communication, structured follow-up and personalised guidance.
- Represented the BSBI brand through customer-focused support while contributing to student recruitment targets.
Senior Business Development Associate - BYJU'S
(2020 - 2022)
- Managed end-to-end sales activities from lead generation and qualification through follow-up, relationship building and conversion.
- Tracked and reported on lead activity using LeadSquared CRM, maintaining an organised and conversion-focused sales pipeline.
- Used consultative communication to understand customer needs, strengthen engagement and support decision-making.
- Supported sales growth through disciplined follow-up, prospect engagement, pipeline management and target-focused execution.
Business Development Executive - Jal Enterprises
(2019 - 2020)
- Managed wholesale and distribution activities, connecting manufacturers, wholesalers and buyers to support product movement.
- Coordinated with manufacturers and channel partners to improve distribution coverage and market availability.
- Supported day-to-day supply chain and distribution operations across suppliers, wholesalers and buyers.
- Maintained business pipelines supporting demand generation, market coverage and distribution growth.
- Gained practical experience in channel management, sales operations and product distribution.
Education
PGDM - Institute of Public Enterprise, Osmania University (2023 - 2025)
Bachelor of Business Administration - Villa Marie Degree College, Osmania University (2016 - 2019)
