Ezhilnithi R

Results-oriented Digital Marketing Executive with 1.5 years of hands-on experience in SEO and performance-driven marketing within the OTA industry. Experienced in ranking webpages through strategic On-Page and Off-Page SEO, competitor research, and keyword analysis. Skilled in handling SEM, SMM, and Email Marketing campaigns using modern digital tools. Awarded the Bindass Award – 2025 for outstanding contribution and performance at Bag2Bag.

Junior Digital Marketing Executive - Bag2Bag – OTA Platform

Duration: 1.5 Years

• Executed complete On-Page SEO optimization including meta tags, heading structure, keyword placement, internal linking, and content optimization.
• Implemented Off-Page SEO strategies including backlink building, outreach, directory submissions, and competitor backlink analysis.
• Successfully ranked multiple webpages through structured keyword research and competitor analysis.
• Conducted detailed keyword research using SEMrush to identify ranking opportunities.
• Monitored website performance and resolved indexing issues using Google Search Console (GSC).
• Tracked user behavior, traffic sources, and performance metrics using Google Analytics 4 (GA4).
• Implemented tracking and event setup using Google Tag Manager (GTM).
• Managed and optimized Google My Business (GMB) listings for local visibility.
• Supported and optimized Search Engine Marketing (SEM) campaigns.
• Handled Social Media Marketing (SMM) activities and managed social platforms using Zoho tools.
• Executed and managed Email Marketing campaigns through Zoho, including promotional and engagement campaigns.
• Prepared weekly and monthly performance reports with actionable insights.
• Received Bindass Award – 2025 for performance excellence and contribution to digital growth.

Bachelor of Business Administration - BBA - Madurai Kamaraj University (2021)