Farhan Mohamed

Career Progress: ______________________________________________________________________ Achievements: Leading the Digital Transformation of multi brands on a single online platform: Marking Online Presence. Heading the online division of Nahdi group, developing Omnichannel project for online clinics consultation, creating an online Omni health care product throughout Saudi region and implementing the launch of Nahdi Group’s online presence in UAE. I headed the online business of lulu group international by transforming as luluhypermarket.in marking the online presence for southern Indian region.

A versatile result driven with over 13 years of international industry experience in Digital E-Commerce Omni Channel, multi-channel marketing across Retail, FMCG, Electronics, Fashion, Home & Living and logistics. Worked with top multi-billion-dollar conglomerates like landmark Group, Lulu International group, Marks and spencer, played leadership role in bringing out the potential of digital stores also provided an excellent customer service. Lead digital strategy, omnichannel engagement and created a revenue driven profit center across middle east and Indian online secto

areer Progress: Achievements:

• Leading the Digital Transformation of multi brands on a single online platform: Marking Online Presence.
• Heading the online division of Nahdi group, developing Omnichannel project for online clinics consultation, creating an online Omni health care product throughout Saudi region and implementing thelaunch of Nahdi Group’s online presence in UAE.
• Headed the online business of lulu group international by transforming as luluhypermarket.in marking the online presence for southern Indian region.
• A versatile result driven with over 14 years of international industry experience in Digital ECommerce Omni Channel, multi-channel marketing across Retail, FMCG, Electronics, Fashion, Home & Living and logistics.
• Worked with top multi-billion-dollar conglomerates like landmark Group, Lulu International group, Marks,andspencer, played leadership role inbringingoutthepotentialofdigitalstores also provided an excellentcustomer service.
• Lead digital strategy, omnichannel engagement and created a revenue driven profit center across middleeast and Indian online sector.
• Implemented the latest digital trends on the platform like AI online retail Automation, AR driven Virtual Stores using Headless CMS, push notification on app, social media marketing made shoppable Instagram,pay per click also introduced affiliate marketing cross selling of multi brands on the same platform.
• Developed Loyalty Program includes e-wallets, points and multi payment gateway system. Excellent integration of user engagement and AI Chatbot.
• Implemented mega dark stores for order fulfilment, express dark store for inhouse last mile delivery andmega DC to fulfil multi concept orders and dark stores.
• By using cutting edge technology and customer engagement tool forimprovisation, marked 4.5 Mn digitalfootprint in 2 nd Q2 thereby developing a digitalmindset and loyalty among new and returning customers.
• Improvised a digital culture among the customers using multiple channels like YouTube ads, Instagram influencers, Facebook ads, also introduced affiliate products to create awareness and demand among thenew and return customers.

Education and Qualifications : • 2009 - 2011 MSc - Masters of Science in Management, University of Leicester, UK (Masters Dissertation: Supply Chain and Risk Management). • 2000 – 2004 B.Eng. - Bachelor of Engineering in Computer Science, University of Madras, Sri Venkateswara College of Engineering, Chennai, India. Fluent in English, Hindi, Tamil. Read, write and basic converse in French