Farman Salmani

Results-driven Digital Marketing Specialist with 2+ years of hands-on experience in Performance Marketing, Technical SEO, and Advanced Tracking & Analytics. Skilled at managing ad spends up to 5L+/month with consistent ROAS improvement, implementing full-funnel tracking stacks (GTM + GA4 + Meta CAPI + Microsoft Clarity), and ranking competitive keywords on Google Page 1. Proven ability to bridge data insights with creative execution to drive measurable business growth.

Digital Marketing Executive at EEZ Align Clinic (2025-09 – Present)

• Manage end-to-end Google & Meta PPC campaigns, driving consistent appointment bookings with optimised CPL (Cost Per Lead).
• Built and deployed a full tracking stack: GTM, GA4, Meta Pixel, Conversion API (CAPI), and Microsoft Clarity for behavioural heatmap analysis.
• Ranked 90+ high-value medical keywords on Google Page 1, resulting in a significant increase in organic appointment inquiries.
• Conduct regular A/B tests on ad creatives and landing pages, improving CTR by 15–20% through iterative testing.
• Lead team recruitment and technical assessments to build a high-performance marketing team.

Digital Marketing Executive at Quality Concept Pvt. Ltd (2025-02 – 2025-08)

• Managed Meta Ads for educational course enrolments; reduced CPL by ~30% through audience segmentation and funnel optimisation.
• Used Microsoft Clarity session recordings to identify and fix drop-off points on landing pages, improving conversion rates.
• Executed CRO-focused landing page strategies and performed in-depth technical website audits.

Digital Marketing Executive at Bhumu Group (2024-06 – 2025-01)

• Performed comprehensive keyword research, competitor analysis, and technical SEO audits for 5+ client portfolios.
• Improved search visibility and organic traffic across multiple platforms using Semrush and Ahrefs-driven strategies.
• Tracked user behaviour using Microsoft Clarity and Google Analytics to identify content gaps and improve engagement.

BBA – Shoolini University