Fatima Khanam
Local SEO Specialist • Google Business Profile Expert
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About
Results-driven Local SEO Specialist with hands-on expertise in optimizing Google Business Profiles across diverse industries including hospitality, food & beverage, education, retail, and professional services. Proven track record of driving measurable growth in profile views, search impressions, and customer engagement. Skilled in keyword strategy, platform performance analysis, and mobile-first optimization — consistently delivering clients top search rankings in competitive local markets.
Experience
Local SEO Specialist - Freelance / Agency - Remote, India
(2023-01)
Managed and optimized Google Business Profiles for 7+ clients across 4 countries: India, UAE, USA, and Australia — spanning hotels, restaurants, preschools, laundry services, wine retail, and training institutes.
- USA: Silver Ridge Lodge (Hotel, Colorado) — 40,573 profile views & 17,499 search impressions; ranked #1 for hotels (4,283 searches) and salida hotels (2,660 searches).
- Australia: In Forno Charlestown (Restaurant, NSW) — 45,595 views & 22,580 impressions; secured top position for restaurants (6,059 searches) and ranked for branded term inforno (939 searches).
- UAE: Lamsat Alwan Laundry (Dubai) — 558 views; 60% Google Maps mobile traffic; ranked #1 for laundry (84 impressions) and appeared for dry cleaning, dry cleaning near me, and laundry near me.
- India: Sichuan The Chinese Cuisine — 16,449 views & 7,077 impressions; 51% mobile Google Search; ranked #1 for restaurants (4,133) and chinese restaurant near me (459).
- India: RD Wine & Dine — 9,622 views; ranked for wine shop near me (1,379), restaurants (874), wine shop (398), and kadak brewpub (281).
- India: CADDesk Mathikere, Bangalore (Technical Training) — 18,887 views & 3,907 impressions; ranked #1 for cad (2,004), cad desk (428), and autocad course in bangalore (154).
- India: Nanhe Munne Preschool (Virar West) — 5,000 views & 547 impressions; 61% Google Search mobile; ranked for preschool in virar west (120) and best preschool in virar west (77).
- Conducted in-depth keyword research and implemented targeted search term strategies to maximise discovery across Google Search and Google Maps.
- Performed platform & device analysis to tailor optimization for mobile-first audiences (averaging 50–66% mobile traffic).
- Delivered cross-cultural SEO solutions adapted to local search behaviours across 4 countries and markets.
Education
Certified Digital Marketing - Digital Marketing - Skilldegree Institution (2023-01 - 2023-12)
Bachelor's Degree - Al Barkat Education Institutions (2023-01 - 2026-12)
