Febina Shiril

Brand-focused Copywriter and brand strategist with 2 years of hands-on experience delivering data-driven, high-conversion content for brands across education, training, and media sectors. Demonstrated expertise in building brands from the ground up, scaling organic reach, generating qualified leads, and driving measurable revenue growth through strategic storytelling and performance-focused campaigns. Skilled at turning complex ideas into clear, engaging, and audience-focused content that enhances brand presence and drives engagement.

Proficient in content management, digital marketing fundamentals, and visual storytelling. Committed to creating engaging content that informs, inspires, and converts.

CONTENT WRITER | BRAND&CONTENT STRATEGIST - BLOCKBUSTER TECHNOLOGIES

(2024-01)

Key creative contributor across three sub-brands: DreamKatcher Productions, Mentor College, and IIST Foundation. Responsible for end-to-end content strategy, execution, and optimization aligned with branding, admissions, and growth goals.

COPY WRITER & ON-SCREEN PRESENTER - BLOCKBUSTER TECHNOLOGIES - DREAMKATCHER PRODUCTIONS

(2024-01)

• Conceptualized and wrote high-impact poster content and reel scripts for digital advertising campaigns.
• Served as presenter for branded video content, enhancing authenticity and audience trust.
• Planned and executed a structured campaign series that significantly increased inbound inquiries and qualified leads for upcoming projects.
• Collaborated closely with design and marketing teams to ensure visual and verbal brand consistency.

Copywriter, Brand Strategist & Marketing Coordinator - BLOCKBUSTER TECHNOLOGIES - MENTOR COLLEGE

(2024-01)

• Led branding copy development for ad posters, campaign creatives, and institutional communications.
• Wrote reel scripts, long-form YouTube video scripts, podcast content, and high-click thumbnail copy optimized for engagement and retention.
• Created multilingual (English and Malayalam) copy for digital campaigns, social media, and branding initiatives to enhance audience reach and conversion.
• Developed academic pitch decks, admission presentations, and program brochures.
• Actively coordinated branding initiatives focused on organic lead generation.
• Planned, managed, and executed academic sessions, student camps, and institutional events for data acquisition and outreach.
• Strategized and coordinated influencer marketing campaigns to expand reach and credibility.
• Conducted detailed competitive analysis and market research to refine positioning.
• Initiated testimonial-driven campaigns to build trust and social proof.

COPYWRITER & CONTENT STRATEGIST - BLOCKBUSTER TECHNOLOGIES - IIST FOUNDATION

(2024-01)

• Created poster copy and video content for performance-based ad campaigns.
• Played a key role in student acquisition using content-driven marketing approaches.
• Planned the complete syllabus framework aligned with industry demand and learner outcomes.
• Conducted extensive competitor benchmarking to ensure strong market differentiation.

Higher Secondary Education - Science Stream - GHSS Areakode, Kerala, India (2019 - 2021)