Regional Sales Manager - Soothe Healthcare - Bihar, Jharkhand and Odisha
(2025-09)
- Lead sales, distribution and business operations across Bihar, Jharkhand and Odisha.
- Manage and develop a 100+ member field organization, including ASMs, TSMs and Sales Officers.
- Drive regional sales strategy, forecasting, market execution, product availability and visibility.
- Expand distributor and trade partnerships across urban, semi-urban and rural markets.
- Monitor performance, discipline, reporting and execution against business objectives.
- Delivered business growth from approximately ₹60 lakh to ₹2 crore in the assigned region.
- Lead initiatives for the seeds business and support business growth through structured market execution.
Sales Manager (Deputy Regional Manager) - J.L. Morison India Ltd. - Bihar and Jharkhand
(2022-04 - 2025-09)
- Led sales and distribution operations across Bihar and Jharkhand.
- Managed sales, business development, channel strategy, distribution planning and market coverage.
- Scaled annual business from approximately ₹20 lakh to ₹80 lakh during the 2018 growth phase.
- Worked on distributor ROI, manpower deployment and execution across the assigned territory.
Area Sales Manager - J.L. Morison India Ltd.
(2018-03 - 2022-04)
- Managed overall sales infrastructure, execution, manpower appointment and distributor ROI.
- Strengthened channel management, market coverage and distribution execution.
Area Sales Manager - Mjengo Ltd. - Kenya
(2017-12 - 2018-03)
- Delivered primary and secondary targets through distribution expansion in Nairobi.
- Appointed distributors and salesmen and worked on LPM/BPM growth.
- Managed 10 on-roll and approximately 30 off-roll employees.
Area Sales Manager - Mother Dairy Fruit & Vegetable Pvt. Ltd. - Bihar, Jharkhand and Odisha
(2016-12 - 2017-12)
- Successfully supported launch of Ambient and Beverage products in Bihar, Jharkhand and Odisha.
- Expanded distributor and super/sub-stockist network and drove primary and secondary sales.
- Set up and built the required sales and distribution infrastructure for the assigned market.
- Managed PSR, ISR, DSM and executive-level field teams while maintaining channel ROI.
Territory Sales Officer - Marico Ltd.
(2016-03 - 2016-12)
- Successfully executed a strategic market project in the assigned territory.
- Managed wholesale and retail sales in Patna, including market coverage and distribution execution.
Territory Sales Officer - Hindustan Unilever Ltd.
(2013-08 - 2016-03)
- Managed distribution and market coverage through the field sales team in rural markets.
- Developed Aurangabad market into the highest-performing market in Bihar, growing business from approximately ₹80 lakh to ₹2 crore.
- Executed sales activities and delivered primary and secondary sales objectives.
Sales Officer - Bajaj Corp Ltd. - East and West Singhbhoom
(2011-07 - 2013-08)
- Achieved primary and secondary targets through distribution channels.
- Executed the Hub-and-Spoke distribution model and grew business from approximately ₹6 lakh to ₹25 lakh across East and West Singhbhoom.
- Managed ISR execution and market working through structured DRCP.
ISR - Dabur India Ltd.
(2006-01 - 2010-07)
- Managed sub-stockist primary and secondary sales, SMR and trade activities in rural markets.
- Worked with super distributors to support secondary sales and FMCG market development.
