Ganesh Gawali

Motivated digital marketing professional with 2 years of experience specializing in direct deals GAM. Passionate about data-driven advertising, campaign performance analysis, and optimization strategy. Seeking to grow in a role where I can contribute to optimization, problem-solving, and scalable growth strategies.

Ad Operations Specialist - Acceline Digital

(2024-06)

Managed full campaign lifecycle for Direct in Google Ad Manager 360 including inventory reservation, campaign setup, creative trafficking, optimization, and troubleshooting. Created test pages for rich media creatives, conducted reporting and troubleshooting to ensure seamless ad delivery.

• Trafficked a variety of creative formats, including JavaScript tags (CM360), VAST tags, HTML, 1x1 pixels, and verification vendor pixels (DV, IAS) for blocking and monitoring.
• Created and managed ad units in Google Ad Manager to support effective ad delivery and inventory optimization.
• Created and implemented tracking pixels to capture, measure, and analyze audience behavior and conversion data.
• Supported the Programmatic Operations team by developing header bidder tags, as well as setting up PMP deals across platforms.
• Administered domain and bundle whitelists and blacklists to maintain brand safety standards across programmatic channels.
• Evaluated DV360 IVT (Invalid Traffic) reports to minimize ad fraud risks, and ensure strict compliance with brand safety and quality guidelines.
• Monitored and analyzed discrepancies between SSP and DSP reporting data.

MCA - Master of Computer Applications - JSPM, Pune (2025-05)