Senior Software Engineer - Tech Mahindra
(2021-03)
Client: Adobe, Role: Adobe Campaign consultant 3. Responsible for the creative services work such as HTML, CSS and JavaScript.
- Worked on the Dynamic templates for the Emailers and Landing pages on Marketo automation tool.
- Responsible for creating the tokenized Landing pages and Emailers, that can be edited at the Marketer end by just updating the content that suites for the best in the market for both B2B and B2C.
- Worked on Marketo Forms to create lead generation on the LP's.
- Responsible for creating the mobile friendly Landing pages and Emailers.
- Worked on the Adobe campaign Standard for many projects to create a delivery, master template and Fragments that can be reused for the deliveries based on the customer requirement.
- Working on the dynamic LP's and Emailers on the Marketo automation tool.
- Working on the projects using the Adobe Campaign classic. Creating the templates using the personized blocks to provide the flexibility to make the deliveries dynamic.
- Create the workflow for triggering the test proofs to check the rendering in the litmus and other live email clients such as outlook, Hotmail, Gmail and Yahoo mail.
- Working experience on creating the Templates, Emailers and Newsletters in AJO to support the journey creation.
- Working on the complete creative service for the projects such as Bayer crop science, TSB, TEQ, Gumtree, Folksam, IFRS, Viasat, IDC so on.
Email Developer - Epsilon
(2017-09 - 2021-03)
Responsible for the Email development that includes Pixel perfect, true responsive, two-in one and the fluid responsive for the various clients in Automobiles, Pharma, Retail, Travel etc.
- Involved in development of Landing pages, Web pages and Dashboard for company internal projects.
- Support Email Campaign build across Global, AMERICAS, EMEA and APAC regions.
- Day to day management of email & mobile display campaigns.
- Conversion of client provided PSD file to HTML file with Best email practice to overcome rendering issue providing cross browser compatibility.
- Working experience on Harmony tool (Campaign launch tool, similar like marketo, salesforce).
UI Developer - TongueStun Food Network Pvt. Ltd.
(2015-02 - 2017-09)
- Responsible for Front End Development (Responsive) of the company website and Dashboard for the admin panel.
- UI Development for the Mobile Apps called Feedback, QR code, e2z app, e2z caterer app present in both app store as well as play store.
- Working with the team for mobile apps using Ionic and Angular.
- Working on the design for the Mailers, standees, banners and mobile app screens.
- Have also responsible for complete company website development and maintains.
UI Developer - Position2 Digital Marketing Pvt Ltd
(2013-01 - 2015-01)
- Support end to end Campaign builds across Global, AMERICAS, EMEA and APAC regions.
- Working experience on the Marketo Automation Tool to create the campaign for webinars, Emails, Landing pages and Forms.
- Manage a range of campaigns like Webinars, Roadshows, Newsletters, Nurture Programs, Events etc.
- Enhance and create new template/wireframe designs for Emails and Landing pages
- Upload quality contacts and leads into database
- Segment data and extract target lists for campaigns
- Troubleshoot Sync issues with SFDC
- Implementation of new lead scoring models based on the regional team input
- Validate and pass URL Parameter Query-string values through forms for tracking capabilities which will be synced to SFDC campaign member fields
- Automate Event/Workshop Schedule in Central Landing Page using jQuery code
- A/B testing of all Lead nurturing and content personalization components.
- Responsible for Front End Development (Responsive) of the company website and Dashboard for the admin panel.
- UI Development for the Mobile Apps called Feedback, QR code, e2z app, e2z caterer app present in both app store as well as play store.
- Working with the team for mobile apps using Ionic and Angular.
- Working on the design for the Mailers, standees, banners, and mobile app screens.
- Have also responsible for complete company website development and maintains.
- Full life cycle of new website development projects, and for implement and maintaining best practice procedures in all areas of work.
- PSD (Photoshop Document) to HTML conversion. Development of Emailer, Newsletters, Landing Pages from scratch as well as using tools called Marketo, Lenovo Responsis, Mail chimp, Lyris HQ.
- Cross browser and device testing of the websites and e-mailers.
- Day to day management of email & mobile display campaigns.
